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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement. in November 2022.

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Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

Value Many Australians might associate “made in China” with cheap price tags and low quality. An effective marketing strategy Unlike other e-commerce platforms that focus on functional benefits such as saving money, Temu caters to consumers’ emotional needs. It also works especially well with sales promotions.

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The Social Commerce Lowdown: the Latest from Pinterest, Meta, Twitter and YouTube (and Why it Matters)

Retail TouchPoints

This week Twitter , Pinterest and Meta all made announcements about their social commerce ambitions and capabilities, just weeks after YouTube discussed its own shopping plans. . Pinterest reports that brands with merchant details on their profile are 16% more likely to make a sale. trillion pie by 2025.

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Price and Prejudice: Putting a Price Tag on Brand Value

Wiser

PRICES SO LOW, WE CAN’T ADVERTISE THEM! With Black Friday and the holiday shopping season fast approaching, promotional copy like the above will soon be splashed across ecommerce sites all over the web. How are Pricing and Brand Value Related? Pricing plays an important role in shaping consumer perceptions about a brand.

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Opinion: Are anti-body editing initiatives only skin-deep?

Inside Retail

While effective solutions are often either prevention-focused or promotion-focused, Ogilvy’s move is neither. Perhaps we can ask a few questions to better understand the problem a brand like Ogilvy is trying to address: Is it body image editing that needs to be addressed, or is society dealing with a body perfectionism problem?

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7 Tips to Aid Your Business Growth & Increase Revenue

Wiser

The way that you market and advertise can attract new customers and help improve your relationships with current ones, which in turn will boost your overall profits. The key to any well-executed business strategy is a set of defined goals followed by a thorough and precise execution plan. 1: Define Your Goals Clearly.

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How to Leverage TikTok to Market Your Products

Rangeme

One of the world’s fastest-growing and most addicting social media platforms for advertising today is the one and only TikTok. The app is rapidly gaining users, and users equal potential customers, so the curiosity towards how it could benefit brands is rapidly growing. How marketers are using TikTok.