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The Retail Landscape Continues to Evolve — Data Departments Need to Keep Pace

Retail TouchPoints

In the late 2010s, the obsession with amassing consumer data peaked when retailers were collecting an average of 23 behavioral advertising cookies on their homepages. Its advanced algorithm can now operate on simple, publicly available data and still generate the insights needed to sell advertisements effectively.

Consumer 306
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eCommerce Pricing: How to Price for Marketplaces vs. Your Website

Wiser

It’s viable for your own website because you have fewer restrictions from the marketplace and more digital real estate to advertise, promote, and explain your strategy. On your own website, the options are nearly endless for how you want to package, advertise, and bundle your assortment—and which pricing strategies you want to use.

Markdowns 148
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How to Treat Pricing Like a Brand Guardian

Wiser

They’ll know you’ll treat them right if something goes wrong and that your products or services will work as advertised. Are the plans that you made in step one making their way to the shelf? This is a common breaking point for any business—the best plans tend to fall apart once it comes time to actually execute them.

Markdowns 158
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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Trade spend is employed in trade promotion in several ways: Discounts and Special Offers: Brands often provide markdowns on their products to retailers. Cooperative Advertising: This involves brands contributing toward the advertising costs of a retailer.

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15 Tips to Succeed as Brick-and-Mortar Retail Reopens

Wiser

Log on to social media, buy advertisements, post notes on your door, and spread the word that you’re coming back. Make sure everyone knows the plan—and is able to execute that plan—to ensure that you’ve got merchandiser support when you need it. 4: Use Promotions and Markdowns to Move Seasonal Inventory.

Markdowns 120
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How to Create a Seamless Relationship Between Marketing and Merchandising

Wiser

The 4 P’s; product, placement, price, and promotions are basic components of a marketing plan. On the other hand, merchandising handles the product strategy such as category and brand-level planning, managing in-season pricing and promotional activities, and cross-channel inventory management. Discounting and Promotions.

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7 Tips for Wholesale Inventory Management

Independent Retailer

Offer Promotions & Product Markdowns. This is not a bad option if you plan to keep a long-term relationship. Offer Promotions & Product Markdowns. Dynamic pricing, promotions, and markdowns are strategic ways to tackle inventory management, according to Nari Viswanathan, Senior Director of Supply Chain Strategy at Coupa.