Remove Advertising Remove Kiosk Remove Marketing Remove Point of Sale
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Opinion: An Unvarnished Review of the Smart Cart Shopping Experience

Retail TouchPoints

The Editors’ Perspectives column offers insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Adding to Caper Carts’ appeal for retailers is the recent introduction of advertising capabilities on the smart carts’ screens , offering an incremental revenue opportunity.

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Why Smaller Retailers Need to Embrace Digital Display Solutions to Survive in a Competitive Market

365 Retail

Now more than ever, the retail space is increasingly competitive as online shopping and franchises fill the market. One way SMEs can benefit, if it’s a multi-brand business, is by getting subsidised from the larger brands and advertising the brands on digital signage. We’d also recommend a Kiosk solution in the store.

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Sushi Daily launches Omnichannel loyalty programme trial

A1 Retail

Consumers opting in will collect points for every pack of sushi purchased, whether that’s through click & collect at sushidaily.com , via third party Deliveroo, or in-store, resulting in free products when points build up. Sushi Daily is trialling the loyalty programme at kiosks in 10 Waitrose stores throughout London.

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Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

For example, marketing and advertising campaigns are tailored around a shopper’s age, gender, geographic location, shopping history and other demographics. In-store kiosk? A sales clerk’s tablet? Retailers used to be blind to who their shoppers are and what they’re shopping for, but not anymore. High or low price?

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Despite Recent Bad Press, Self-Checkout is Here to Stay. Here’s Why.

Retail TouchPoints

One self-checkout kiosk can run as much as $30,000 to install, and a study by the Food Industry Association found that 96% of the food industry retailers it surveyed offer self-checkout — meaning that self-checkout is unlikely to disappear from stores anytime soon. Another key truth is the small factor of sunk costs.

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The Secret to Safe, Profitable Pandemic-Era Retail? Look to Video Analytics

Retail TouchPoints

Retailers can also review historical footage to decide where they should position staff, signage or kiosks offering free face masks. Combined with point of sale systems and sales data, this can lead to improved merchandising, in-store displays and increased sales. Contact Tracing. Customer Demographics.

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How the POS Can Help Retailers Prepare for the Holidays

Star Miconics

Between the labor shortage, supply-chain issues, and the stock market crash, it’s a wonder how retailers can keep up with consumers at all. Where the Point-of-Sale Comes In. One of the most central areas in any retail store is the point-of-sale (POS). Self-Service Kiosks. Receipt Marketing.