Grocery’s Future: Retail Media Integration Across In-Store and Online Channels
Retail TouchPoints
APRIL 1, 2025
The main goal they are trying to achieve is tapping into their own wealth of first-party data to deliver targeted advertisements across online and in-store shopping. According to the State of Digital Grocery: In-Store Media Monetization report by Grocery Doppio, retail media networks for U.S. grocers are valued at $8.5
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