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How CPGs Can Use Location Data to Spur Growth

Retail TouchPoints

Keeping that in mind, let’s think about how location data empowers CPGs to better understand their audience, choose the best retail partners, advertise smartly and scale globally. From the point-of-sale to stock information, the retail industry is brimming with data. Yet these data points are only part of the story.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

We’ve been able to sell lots and lots and lots of products, to the point that TikTok is quickly becoming one of our larger [points of sale] ,” he shared in an interview with Retail TouchPoints.

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What’s Cooking: transforming to modern retail with unified commerce

Inside Retail

Over the past 12 years, the brand has grown to encompass nine of its own stores, one franchise, and an online store with an on-premise point-of-sale system. times lift in return on ad spend for total sales, reducing customer acquisition costs and expanding audiences.

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

Having grown up as internet natives, Gen Z is said to be more desensitized to traditional advertising. Many retailers are needlessly accepting shockingly low conversion rates when stronger ecommerce strategies could be driving much higher returns, without the need to invest more into campaigns or advertising.

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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

We’ve been able to sell lots and lots and lots of products, to the point that TikTok is quickly becoming one of our larger [points of sale].” Fulfillment is handled by Educational Insights (although that might change soon as TikTok begins to roll out fulfillment services for sellers, à la Amazon).

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Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Retail TouchPoints

Brick-and-mortar locations are still essential parts of the shopper journey, but they need to be reconfigured to accommodate both shopper discovery and functions like flexible store-based fulfillment. Another layer of the marketplace conversation is new media and advertising offerings. 17 from 1:20 to 2:10 p.m.

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Exclusive CEO Q&A: How LUXIE Is Pivoting To Win Older Shoppers

Retail TouchPoints

Riley: We have seen a massive increase in online sales, up 5X. To adjust for this volume, we have changed some fulfillment, shipping and customer service capabilities. All of them are now charging for advertising and other bells and whistles on their sites. RTP: Can you share your perspectives on selling via marketplaces?

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