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Post-COVID Shopping Center Strategies: ‘Digital Districts’ and Landlord-Tenant Collaboration

Retail TouchPoints

While digital sales skyrocketed in 2020, the similarly large spike in store-based fulfillment showed that stores are still a vital part of the equation. I think you’re going to have a lot more of that once people return. Outdoor Shopping Centers Should Make the Streets Feel Alive.

Shopping 238
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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

In some cases, they’re even returning to the channels of yester-year to shake things up. In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%).

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Marketing lessons from Oatly, Heaps Normal, Zero Co and Pilot

Inside Retail

Sometimes, it’s easy to get caught in the cycle of calculating the potential return on investment of a particular idea and determining that it’s simply not financially feasible. However, with a relatively limited budget, traditional outdoor advertising was simply not possible. Don’t be afraid to make mistakes.

Marketing 130
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Last-Mile Delivery and Its Impact on Urban Mixed-Use Environments

Retail TouchPoints

The disruption caused by COVID-19 has led to a re-appreciation of relatively compact, walkable neighborhoods, with a mix of uses and opportunities to interact with people outdoors. We also want to keep our open streets and outdoor seating and continue to ride our bikes and exercise outdoors. Bloomberg , 2020).

Outdoor 299
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How Malaysian department store Pavilion is connecting with customers

Inside Retail

We look forward to footfall in the malls returning to pre-pandemic levels, and are excited to welcome shoppers to Pavilion Bukit Jalil, which opens at the end of the year. In order to fulfil customer demands and win their hearts, we, as retailers, need to understand and cater to their changing behaviour and trends.

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Jason & Scot Show Episode 252 – Amazon FBA Roll-ups with Chris Bell CEO of Perch

Retail Geek

A number of firms are acquiring, or some would say rolling up, brands that primarily distribute their products on Amazon using Fulfillment by Amazon. While traditional CPGs may review their pricing quarterly, and set marketing strategies annual, Perch adjusts pricing strategy hourly, and advertising strategies daily.