Retail TouchPoints

DECEMBER 20, 2023

Over three -plus years, I have had the honor of speaking with industry pros who have rich backgrounds in tech, marketing and advertising, operations, finance and so much more. With the rise of retail media, he saw a unique opportunity to bring the robust, data-driven creative of digital advertising to the physical environment.

Advertising 230

Advertising Store Operations Merchant Services Wholesale 230

Wiser

JULY 11, 2022

This can be done in many ways, including both paid and organically generated marketing advertisements. The key to customer loyalty is ensuring that shoppers have a smooth and enjoyable shopping experience. The key to customer loyalty is ensuring that shoppers have a smooth and enjoyable shopping experience. Employee Turnover.

Employee Engagement 146

Employee Engagement Advertising Promotions Marketing 146

Retail TouchPoints

JUNE 27, 2022

And as consumer discretionary spending continues to grow , retailers and brands around the world are exploring new ways to capitalize on the next wave of in-person shopping and experiences. Employees are not recommending for the masses, they are helping consumers with their specific needs. So what’s the plan?

Advertising 256

Advertising Employee Engagement Consumer Marketing 256

I Vend

DECEMBER 13, 2022

Shopping activity is up, and consumers are buying goods they wouldn’t normally purchase during the rest of the year. Increase employee engagement by 20-30%. Promotions are a great way of generating sales and loyalty at any time of year, but none more so than the holiday season, when the world’s mind turns to shopping.

Promotions 95

Promotions Employee Engagement Checkout Returns 95

Retail TouchPoints

AUGUST 15, 2022

In some cases, they’re even returning to the channels of yester-year to shake things up. In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%).

Drop-Shipping 196

Drop-Shipping Shipping Outdoor Customer Retention 196

Wiser

MARCH 22, 2022

Or, they come across an advertisement for a vacuum that specifically mentions pet hair. Since the boom of eCommerce, in-store purchasing has had to evolve to accommodate modern customer shopping preferences. Employee Engagement. Consideration. In-Store Purchases. Online Purchases.

Consumer 147

Consumer Advertising Employee Engagement Shopping 147

Wiser

SEPTEMBER 20, 2022

This includes everything from finding products online, shopping in stores, speaking with customer service, or having your products serviced. Many shoppers are willing to go out of their way to shop at a store where they feel happy and comfortable. CX applies to in-store interactions as well as online ones. Here are some tips.

Customer Experience 148

Customer Experience Customer Retention Employee Engagement Consumer 148