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10 Most Important Ecommerce KPIs to Measure in 2023

Retalon

AUGUST 22, 2023

However, a good rule of thumb is CLV should be 3:1 of customer acquisition cost (CAC). CLV represents the ultimate value of your marketing and retention strategies. Customer Acquisition Cost (CAC) Definition Customer acquisition cost (CAC) is the total cost involved in acquiring a new customer.

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