Advertising Customer Retention Marketing Spend Returns 
Retail TouchPoints
JULY 21, 2022
And for the most part they didn’t mind — if they were offered personalized experience across channels in return. And this disruption has implications across so many different touch points for marketers, from your advertising to your data platform stack , right to your martech and adtech. But a separate survey from Motive.co
Retalon
AUGUST 22, 2023
GMROI – Gross Margin Return on Inventory Investment Definition GMROI measures how efficient and profitable you are at turning your inventory into gross profit. It provides insight into which products generate the highest return on investment. However, a good rule of thumb is CLV should be 3:1 of customer acquisition cost (CAC).
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