Small Biz Trends

JULY 4, 2025

Key Takeaways Understanding Local Marketing: Local marketing is essential for small businesses, enhancing visibility and fostering strong community connections. Targeting Local Customers: Focusing on local demographics allows businesses to tailor their messaging, boost customer loyalty, and improve retention.

Marketing 78

Marketing Customer Retention Advertising Promotions 78

Small Biz Trends

JUNE 14, 2025

Key Takeaways Streamlined Marketing Management: The Surefire Local Marketing Platform simplifies the management of your online presence, local SEO, and customer engagement, allowing small businesses to focus on growth. That’s where a surefire local marketing platform comes into play.

Marketing 89

Marketing Target Market Advertising Promotions 89

Inside Retail

MARCH 5, 2025

With delivery reliability significantly impacting customer retention and lifetime value, this must be a key focus for retailers. Ben Wapling, head of marketing and digital, says that by leveraging their stores as fulfilment hubs, they can improve delivery speed. This is a key focus for retailers like Intersport.

Fulfillment 130

Fulfillment Shipping Customer Retention Inventory Management 130

Small Biz Trends

JUNE 17, 2025

Adopt Best Practices: Streamline buying processes and leverage technology to make interactions easier and more engaging, ultimately enhancing the overall customer experience and bolstering retail success. In today’s fast-paced market, understanding your customers’ experience throughout their buying journey is crucial.

Customer Experience 76

Customer Experience Payment Services Checkout Returns 76

Small Biz Trends

JUNE 6, 2025

Diverse Event Types: Utilize various event formats such as workshops, seasonal celebrations, product launches, and customer appreciation days to cater to different interests and draw in diverse audiences. In today’s competitive market, attracting new customers can feel like an uphill battle.

Target Market 64

Target Market Customer Retention Promotions Marketing 64

365 Retail

FEBRUARY 9, 2025

Generic experiences can lead to disengagement, while personalised recommendations, exclusive discounts based on shopping habits, and tailored customer service can significantly enhance satisfaction and retention. The post The Importance of Building Customer Loyalty in Retail appeared first on Retail News and Events.

Customer Retention 52

Customer Retention Consumer Advertising Marketing 52

Retail Customer Experience

JUNE 25, 2025

presented by Photo:MobiDev June 25, 2025 by Retail Customer Experience In a fast-paced industry like retail or hospitality, keeping up with changing trends and demand is difficult. More targeted marketing campaigns. Stronger customer retention. MobiDevs engineers consistently met my high expectations," Baron said.

Planning 52

Planning Payment Services Clienteling Customer Retention 52

365 Retail

JULY 2, 2025

Personalisation is a powerful tool, allowing businesses to maintain their market position. The site displays an advertisement with a timer, and the FOMO effect works. The Fear of Missing Out triggers the customer’s desire to purchase the item without delay. Time-limited sales are also a common trick.

Payment Services 52

Payment Services Customer Retention Social Commerce Advertising 52

365 Retail

MARCH 25, 2025

These customers are priceless since businesses usually get the help of word-of-mouth for advertising. An analysis done recently by the World Economic Forum has focused on customer service trends as core ingredients for sustaining growth among stiff competition.

Payment Services 52

Payment Services Customer Retention Customer Experience Advertising 52

Small Biz Trends

JUNE 19, 2025

Key Takeaways Choosing the Right Location: Identify a high-traffic area that aligns with your target audience and ensures visibility and accessibility to attract more customers. Sourcing Quality Ingredients: Select high-quality coffee beans and supplies from reliable suppliers to maintain brand consistency and customer satisfaction.

Shopping 59

Shopping Location Advertising Planning 59

Small Biz Trends

JUNE 28, 2025

Robust Marketing Approach: Implement effective branding and leverage digital marketing channels, including social media and SEO, to enhance visibility and attract customers. From crafting a solid business plan to mastering effective marketing strategies, each element plays a crucial role in your journey.

Planning 66

Planning Marketing Target Market Accounting 66

Small Biz Trends

JUNE 15, 2025

Skill Development: Engaging in a side business enhances skills in areas like marketing, customer service, and finance, which are invaluable for future entrepreneurial ventures. Make sure to conduct thorough market research to identify your target audience, which greatly enhances your marketing efforts.

Finance 69

Finance Jewelry Management Planning 69

Small Biz Trends

JUNE 10, 2025

Key Takeaways Understand the Industry: Familiarize yourself with current market trends such as natural products and tech integration to align your salon offerings with consumer demands. You’ll need to navigate everything from licensing requirements to marketing strategies that attract clients. Dreaming of opening your own hair salon?

Payment Services 59

Payment Services Beauty and Health Clienteling Location 59

Small Biz Trends

JUNE 26, 2025

This tool connects you with qualified professionals in your target market, making the service-hunting experience seamless and hassle-free. Overall, Thumbtack enhances your online presence and improves your local advertising strategy by connecting you with vetted experts in your area, all within minutes.

Customer Retention 80

Customer Retention Target Market Advertising Promotions 80

Small Biz Trends

JUNE 22, 2025

Key Takeaways Strong Brand Recognition: Domino’s franchise benefits from a globally recognized brand, offering a competitive advantage in the food delivery market. Emphasis on Innovation: The franchise model focuses on continuous menu innovation and effective marketing strategies to attract customers and boost sales.

Payment Services 101

Payment Services Location Marketing Advertising 101

Small Biz Trends

JUNE 26, 2025

Conduct Thorough Market Research: Analyze your target market, industry trends, and potential competitors to assess demand and opportunities, ensuring a solid foundation for your business. With the right approach and a solid plan, you can transform your ideas into tangible products that meet market demands.

Finance 104

Finance Target Market Planning Marketing 104

Small Biz Trends

JUNE 27, 2025

Key Takeaways Market Opportunity: There is a significant demand for snow plowing services, especially in regions with heavy snowfall, providing a chance for entrepreneurs to tap into a lucrative market. You’ll find customers seeking reliable contractors to clear driveways, parking lots, and sidewalks.

Advertising 66

Advertising Planning Marketing Customer Retention 66

Retail TouchPoints

FEBRUARY 8, 2023

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Even companies less dependent on advertising, such as Microsoft, reported a $100 million loss in revenue in its second quarter due to a reduction in ad spending.

Advertising 246

Advertising Customer Retention Marketing Consumer 246

Inside Retail

MAY 13, 2024

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287

Marketing Marketing Spend Customer Retention Advertising 287

Retail TouchPoints

JULY 21, 2022

But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. adults and 125 marketers. But a separate survey from Motive.co Data Privacy Becomes a CMO Priority.

Marketing 279

Marketing Advertising Consumer Customer Retention 279

Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024.

Customer Retention 277

Customer Retention Fulfillment Social Commerce Supply Chain Management 277

Retail TouchPoints

NOVEMBER 18, 2020

But the first step, before marketers consider how they’ll maintain this customer loyalty, is to examine the latest consumer data in order to understand key shifts in their customers’ behavior. Find Co-Marketing Opportunities for Loyalty Programs. Inform Customers About Product or Service Offerings.

Location 264

Location Customer Retention Shopping Consumer 264

Retail TouchPoints

JULY 19, 2021

In fact, experts and practitioners across the retail spectrum largely agree that the store is a crucial vehicle for customer retention, engagement and loyalty. Even once-digital only brands like Warby Parker have doubled down on their store investments. Transforming the Advertising Mix.

Advertising 299

Advertising Consumer Customer Retention Fulfillment 299

Retail TouchPoints

JULY 1, 2021

The marijuana industry is currently under strict and complicated regulations regarding how and where it can advertise. Most traditional forms of marketing, and even social media marketing, are prohibited or severely limited. Typically, customers do not mind these often non-altruistic but profitable methods of customer retention.

Customer Retention 225

Customer Retention Advertising Consumer Marketing 225

Small Biz Trends

APRIL 19, 2022

Marketing refers to the collection of a series of activities companies undertake to promote their service or products. Marketing plays the biggest role in businesses and good skills in marketing can mean the difference between success and failure. Online marketing courses are one the best ways to learn/grow this skill set.

Marketing 109

Marketing Customer Retention Advertising Target Market 109

Inside Retail

JUNE 28, 2021

To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

Retail TouchPoints

FEBRUARY 7, 2024

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. In fact, 88% of marketers say interactive content helps brands differentiate themselves, while interactive content generates 52.6% Focus on customer retention.

Customer Experience 287

Customer Experience Customer Retention Advertising Consumer 287

Retail TouchPoints

JULY 5, 2022

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. In 2021, retailers shaped their omnichannel strategies around two key issues: customer acquisition ( 63% ) and customer retention ( 58% ). One key area to watch is rapid delivery or quick commerce.

Fulfillment 278

Fulfillment Social Commerce Customer Retention Consumer 278

Inside Retail

JULY 18, 2024

Retailers are responding to rising shopper expectations by demonstrating value in new ways and many are focused on customer retention (63 per cent), customer acquisition (62 per cent) and marketing and advertising (61 per cent).

Customer Retention 264

Customer Retention Customer Experience Consumer Shopping 264

Retail TouchPoints

MAY 8, 2024

One of the biggest reasons, according to data from Contentsquare , is that while merchants are investing in paid advertising to drive more traffic to their sites, their experiences are riddled with experience gaps that ultimately create frustration for shoppers. Pitié: Visits have never been so valuable.

Merchant Services 277

Merchant Services Advertising Customer Experience Marketing 277

Retail TouchPoints

MARCH 25, 2024

With an emphasis on customer experience, RICE has three tailored tracks to reflect the distinct interests and needs of its key audience members. Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. Read the article.

Social Commerce 260

Social Commerce Loss Prevention Customer Experience Advertising 260

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .

Drop-Shipping 243

Drop-Shipping Shipping Outdoor Consumer 243

Inside Retail

DECEMBER 12, 2024

Sales figures, customer interactions, and marketing performance all offer valuable insights. Repeat customers: How do their holiday purchases compare to their previous buying habits? Marketing campaign analysis The holiday season often involves significant investment in advertising and promotions.

Customer Retention 241

Customer Retention Promotions Returns Planning 241

Retail TouchPoints

MARCH 13, 2024

Proactively recognizing the potential, these brands strategically merged their positioning and targeted new customer segments, working to overcome the negative effects of the pandemic that led to drastically reduced in-person traffic. However, not all customers behave the same. Where else are my customers shopping?

Payment Services 264

Payment Services Consumer Customer Retention Marketing 264

Retail TouchPoints

NOVEMBER 30, 2023

The innate connections we have with food and beverage brands, especially those we have grown up with, create a built-in opportunity for companies like PepsiCo to drive customer retention and loyalty. RTP: How has PepsiCo adapted its approach to marketing and engagement as a result of these evolving behaviors?

Consumer 304

Consumer Marketing Customer Retention Advertising 304

Inside Retail

MAY 5, 2022

Shoppers are using a multi-channel approach to satisfy their needs – and this seismic shift, from both a consumer as well as a marketing perspective, has seen a huge increase in competition across every marketing channel in the customer journey. . Leveraging data for advertising.

Customer Retention 147

Customer Retention Advertising Marketing Consumer 147

Rangeme

NOVEMBER 15, 2022

Let’s break down what a retention first strategy looks like and how to build one for your business. First, let’s look at a traditional marketing funnel. Ideally, each potential customer moves from awareness down to advocacy. With funnel understanding, you can build a customer retention strategy for e-commerce and retail.

Customer Retention 52

Customer Retention Promotions Shopping Shipping 52