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Customers, not profits, need to be at the centre of a retailer’s business if they hope to succeed. Most retailers tend to focus on the top of the funnel: on their return on advertising. Instead, you need to focus on improving the lifetime value of your customers.”. Customers are for life, not just for Christmas.
Similarly, finalist of the show, Indiyah Polack, recently became the first ambassador for fashion brand Pretty Little Thing’s new marketplace. This is a big shift as for the last three years the show predominantly featured fastfashion companies, although now it seems the show is adopting more eco-friendly advertisements.
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