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Welcome to the new customer experience

Inside Retail

As digital-first shopping is here to stay, retailers must invest in connected experiences — and success hinges on frictionless operations. Creating cohesive customer experiences. Today’s consumers expect more than just personalised experiences. And consumers can feel it. Driving real-time omnichannel engagement.

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Michaels Prepares Marketplace Offering to Offer More Than ‘Just Coupons and Discounts’

Retail TouchPoints

The retailer also is currently seeking third-party solution providers in areas including payment processors, order management and shipping and fulfillment.

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Understanding eCommerce Business Models: A Guide

Wiser

The Fundamentals of eCommerce Business Models An eCommerce business model is a strategic business plan, outlining how an online business will generate revenue, identify the targeted customer segment, and deliver value to said customers. Cons: Intense competition, high customer acquisition costs, need for continuous innovation.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

A few days before reporting Q2 earnings, Wish also announced plans to cut approximately 34% of its workforce, or about 255 employees, in order to “refocus the company’s operations.” The trade-off is long shipping times, another thing Wish is working hard to improve. Reducing shopping and shipping friction.

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How to leverage the latest tech to attract and convert customers

Inside Retail

It’s no secret that the cost of acquiring customers online has gone up in recent years, and with shoppers expected to rein in their discretionary spending in the months ahead, retailers must consider ways to optimise the process of attracting and converting customers to continue to grow. It was just over our target.

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What Does ‘Omnichannel’ Mean in 2021? How Marketplaces are Reshaping the Digital Landscape

Retail TouchPoints

As the ecommerce wars heat up, BigCommerce is making a name for itself as one of the top facilitators of digital trade, alongside competitors such as Shopify, Adobe Commerce and Salesforce Commerce Cloud. How do I make sure I’m talking to my shoppers wherever they are?’. And then analytics is the other piece; how do you measure it all?

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Four Ways Ecommerce Brands can Overcome the Overstock of Excess Inventory

Retail TouchPoints

After three years of supply chain logistics and shipping delays, retailers have too much inventory sitting on shelves, and consumer demand continues to be in flux as inflation maintains a strong grip on budgets everywhere. In fact, research shows that BNPL payments surged by 85% during the week between Black Friday and Cyber Monday last year.