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Inside Retail
APRIL 26, 2024
Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. The competitive landscape is overflowing, making customer acquisition more expensive. Customer retention efforts are six to seven times more cost-effective.
Inside Retail
JUNE 28, 2021
Let’s look at five ways retailers are building a better customer journey to grow in the new normal: Cohesive customer experiences Artificial intelligence-powered personalisation Revolutionised loyalty programs Real-time omnichannel engagement Unified customer data. Creating cohesive customer experiences.
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Retail TouchPoints
AUGUST 15, 2022
In some cases, they’re even returning to the channels of yester-year to shake things up. In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%). Stand Out Beyond Free Shipping .
Inside Retail
AUGUST 11, 2021
Customer retention is important to every business, but loyalty is hard-won, especially when a single bad customer experience can now be easily amplified to a mass audience in a matter of seconds. People expect a good experience and you have to really stand out to be celebrated online. International insights.
Inside Retail
SEPTEMBER 19, 2022
Not that long ago, walking into a carefully organised grocery market, hearing a pianist perform in the centre of a high-end department store, or having a retail associate help guide you represented a good retail customer experience. Answering customer service questions such as what your store hours are or what your return policy is.
Retail TouchPoints
SEPTEMBER 21, 2021
Leslie Hand, GVP of IDC Retail Insights, discusses the new parameters of the customer experience: “Think about the enhanced customer experience through one-to-one mobile and one-to-many streaming content personalization capabilities — we’re starting to see that pop up. Key Ecommerce and Digital Marketing Trends.
365 Retail
OCTOBER 31, 2022
In fact, when it comes to driving sales, email beats paid social and display advertising by up to 128% in the U.K. At the same time, retail marketers can also begin leveraging interactive experiences to opt-in consumers. It’s now also a prime time to re-engage dormant customers.
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