Retail TouchPoints

FEBRUARY 7, 2024

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. Above all else, retailers must have a solid tech foundation in order to enable a gamified customer experience. Focus on customer retention.

Customer Retention 287

Customer Retention Customer Experience Advertising Consumer 287

Retail TouchPoints

MARCH 25, 2024

This year, we’ll hear senior-level executives’ perspectives on how customer experiences are evolving as content, community and commerce converge. With an emphasis on customer experience, RICE has three tailored tracks to reflect the distinct interests and needs of its key audience members.

Social Commerce 260

Social Commerce Loss Prevention Customer Experience Customer Retention 260

Retail TouchPoints

MAY 8, 2024

One of the biggest reasons, according to data from Contentsquare , is that while merchants are investing in paid advertising to drive more traffic to their sites, their experiences are riddled with experience gaps that ultimately create frustration for shoppers.

Merchant Services 277

Merchant Services Advertising Customer Experience Marketing 277

Retail TouchPoints

JULY 21, 2022

And this disruption has implications across so many different touch points for marketers, from your advertising to your data platform stack , right to your martech and adtech. They also have been looking for greater insight into how paid third-party channels such as TV advertising are driving first-party data acquisition. “A

Marketing 279

Marketing Advertising Consumer Customer Retention 279

Inside Retail

DECEMBER 12, 2024

Armed with this knowledge, you can tailor marketing and retention strategies to the unique needs of each segment, ensuring communications feel relevant and personalised. Marketing campaign analysis The holiday season often involves significant investment in advertising and promotions.

Customer Retention 241

Customer Retention Promotions Returns Planning 241

Retail TouchPoints

SEPTEMBER 21, 2021

Leslie Hand, GVP of IDC Retail Insights, discusses the new parameters of the customer experience: “Think about the enhanced customer experience through one-to-one mobile and one-to-many streaming content personalization capabilities — we’re starting to see that pop up. Key Ecommerce and Digital Marketing Trends.

Payment Services 272

Payment Services Customer Experience Consumer Advertising 272

Inside Retail

MAY 5, 2022

In this climate, retail marketers need to adopt strategies beyond search and social, to achieve or improve true brand loyalty and customer retention. Brands need to be present on more channels than ever before and understand their customers deeply to ensure they deliver exceptional customer experiences. .

Customer Retention 147

Customer Retention Advertising Marketing Consumer 147

Retail TouchPoints

AUGUST 15, 2022

In some cases, they’re even returning to the channels of yester-year to shake things up. In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%). Invest in Your People .

Drop-Shipping 243

Drop-Shipping Shipping Outdoor Customer Retention 243

Retail TouchPoints

JANUARY 23, 2024

The positive vibe of the show was largely driven by retail executives’ obvious eagerness to explore which new technologies would help them maximize customer retention and business growth in 2024. Is the digitization of in-store experiences driving a context collapse for consumers?

ATS 285

ATS Customer Retention Consumer Finance 285

Retail TouchPoints

NOVEMBER 30, 2023

The innate connections we have with food and beverage brands, especially those we have grown up with, create a built-in opportunity for companies like PepsiCo to drive customer retention and loyalty. Keating: As media consumption shifts to significantly more digital channels, so do our investments.

Consumer 304

Consumer Marketing Customer Retention Advertising 304

Inside Retail

FEBRUARY 3, 2025

Retail media has risen to the top as one of the most effective forms of digital advertising by combining purchase intent in real-time, but the world of retail media is complicated and ever-changing due to technological advancements. Epsilons strategy creates lasting relationships that benefit consumers, advertisers, and retailers alike.

Advertising 130

Advertising Customer Retention Customer Experience Consumer 130

Inside Retail

APRIL 11, 2021

An insights tool from CommBank is helping businesses learn more about their customers to improve overall customer experiences. For more than 30 years, Greenhalgh has worked in customer-facing businesses, one of which ranked among Australia’s biggest wholesale exporters of meat. It’s a terrific vehicle for us.

Advertising 130

Advertising Customer Retention Accounting Wholesale 130

Inside Retail

AUGUST 11, 2021

Customer retention is important to every business, but loyalty is hard-won, especially when a single bad customer experience can now be easily amplified to a mass audience in a matter of seconds. People expect a good experience and you have to really stand out to be celebrated online. International insights.

Shipping 162

Shipping Customer Retention Customer Experience Consumer 162

Wiser

NOVEMBER 1, 2023

Brand Recall: Regularly appearing in a customer’s online space keeps your brand fresh in their mind, enhancing brand recall. Better ROI: Remarketing typically results in a higher ROI as the advertising spend is focused on customers who have already shown an interest in your products.

Customer Retention 146

Customer Retention Returns Advertising Customer Experience 146

Retail TouchPoints

APRIL 8, 2021

Naturally, they have actual experience with using your product so they are perceived as more trustworthy. What is more, people are 5X more likely to recommend your product to their friends and family when they have a good customer experience. Word-of-mouth improves customer retention.

Promotions 207

Promotions Customer Retention Marketing Consumer 207

Hyken

DECEMBER 9, 2022

We explore these questions and offer some tips on how to improve your customer journey. . What do customers expect from contact centers? . In order to provide an excellent customer experience, it’s important that your customer journey is aligned with customer expectations. Reduced customer churn .

Customer Retention 105

Customer Retention Customer Experience Accounting Fulfillment 105

Retail TouchPoints

MARCH 30, 2023

Retailers will need to be able to pivot quickly to keep up with changing regulations and evolving customer expectations, which means they must develop a 360-degree view of shoppers while understanding sources, expectations and regulations around privacy as they develop a “golden record” that can automate an improved customer experience.

Point of Sale 298

Point of Sale Checkout Consumer Promotions 298

Inside Retail

SEPTEMBER 19, 2022

Not that long ago, walking into a carefully organised grocery market, hearing a pianist perform in the centre of a high-end department store, or having a retail associate help guide you represented a good retail customer experience. Data is key.

Customer Experience 147

Customer Experience Customer Retention Marketing Promotions 147

Inside Retail

APRIL 19, 2022

Customers, not profits, need to be at the centre of a retailer’s business if they hope to succeed. Most retailers tend to focus on the top of the funnel: on their return on advertising. Instead, you need to focus on improving the lifetime value of your customers.”. Customers are for life, not just for Christmas.

Customer Retention 130

Customer Retention Fast Fashion Returns Customer Experience 130

365 Retail

FEBRUARY 9, 2025

Data analytics enables retailers to identify patterns, predict future purchasing decisions, and personalise interactions at every stage of the customer journey. However, failing to act on these insights means missing valuable opportunities to build stronger relationships and enhance long-term customer retention.

Customer Retention 52

Customer Retention Consumer Advertising Marketing 52

365 Retail

MARCH 25, 2025

Customer service helps businesses mitigate this risk and build better relationships with customers. Increasing Revenue Revenue growth remains a strong indicator of effective customer experience management. Poor customer service, on the other hand, can completely destroy a companys image.

Payment Services 52

Payment Services Customer Retention Customer Experience Advertising 52

Hyken

MAY 13, 2024

Each week, I read many customer service and customer experience articles from various resources. 8 Keys to Making Customer Service a More Positive Experience by Martin Zwilling (Inc. They expect you to be there, to know their history as a customer, and to treat them with priority and respect.

Merchant Services 65

Merchant Services Customer Retention Customer Experience Advertising 65

Hyken

AUGUST 29, 2022

Each week I read many customer service and customer experience articles from various resources. 10 Ways To Keep Your Existing Customers Around for the Long-Term by ASBN Newsroom. Atlanta Small Business Network) The biggest marketing cost most small businesses face is that of acquiring new customers.

Customer Retention 55

Customer Retention Customer Experience Fulfillment Advertising 55

Hyken

DECEMBER 10, 2023

Each week, I read many customer service and customer experience articles from various resources. Over the last 20 years, possibly the most common direction for that conversation to move is toward acquiring new customers. My Comment: Let’s start this Top Five roundup with a list of questions on customer retention.

Customer Retention 56

Customer Retention Customer Experience Advertising Promotions 56

Hyken

OCTOBER 6, 2022

In over 13 years of practice working with many organizations on their customer experience (CX) programs and having seen the type of research and measurements they do, I’ve only come across a handful of organizations that can prove to you how much value customer emotions bring to the company. The problem I see is this.

Customer Retention 62

Customer Retention Customer Experience Accounting Advertising 62

Storis

FEBRUARY 11, 2020

Retail success relies on customer retention. While a store full of customers is ideal, the number that truly counts is how many are loyal to your brand. Repeat customers add value to your business in the form of increased sales, higher conversion rates, and positive word of mouth advertising.

Customer Retention 52

Customer Retention Customer Experience Checkout Advertising 52

Hyken

OCTOBER 31, 2022

Each week, I read many customer service and customer experience articles from various resources. 3 Tactics to Avoid Spooking Your Customer by Mark Smith. CMSWire) If a customer becomes disengaged or disgruntled at your offerings, they are likely to “ghost” your brand. Here are my top five picks from last week.

Customer Experience 10

Customer Experience Customer Retention Advertising Management 10

V Count

MAY 5, 2021

Measuring visitor footfall traffic with people counting technologies helps you evaluate various aspects of your business, like marketing and advertising efforts, for example. Organizing and holding events to attract customers. Driving traffic from existing customers. Why measure customer retention rate?

Net Profit 52

Net Profit ATV Customer Retention Store Layout 52

Retail Minded

FEBRUARY 18, 2023

Did you know that the cost of attracting a new customer is five times more than the cost of retaining the existing one? Because of these exorbitant costs of customer acquisition, businesses are shifting their focus on customer retention to drive repeat purchases among customers. Check out the screenshot below.

Customer Retention 52

Customer Retention Promotions Customer Experience Marketing 52

365 Retail

AUGUST 17, 2022

In fact, according to Cheetah Digital’s report, when it comes to driving sales, email beats paid social and display advertising by up to 128% in the U.K. This year, getting a personalised omnichannel experience right is the path to increased revenue in customer retention in a saturated back-to-school market.

Payment Services 59

Payment Services Customer Retention Consumer Customer Experience 59

V Count

FEBRUARY 2, 2024

Benefits of Queue Management Enhanced Customer Experience Nobody particularly cherishes the experience of a prolonged waiting period, especially in situations that are meant to offer quick service. Furthermore, a satisfied customer is the best advertising tool through positive word-of-mouth that a business can have.

Checkout 59

Checkout Management Returns Customer Retention 59

CJ Retail Solutions

AUGUST 11, 2024

This guarantees that the customer experiences a seamless and enduring brand impression throughout their entire shopping journey. Creating a seamless customer experience across all touchpoints through omni-channel marketing is one efficient tactic. Personalized Customer Experience.

Point of Sale 52

Point of Sale Customer Experience Promotions Merchant Services 52

365 Retail

OCTOBER 31, 2022

In fact, when it comes to driving sales, email beats paid social and display advertising by up to 128% in the U.K. At the same time, retail marketers can also begin leveraging interactive experiences to opt-in consumers. It’s now also a prime time to re-engage dormant customers.

Marketing 52

Marketing Customer Retention Retail Marketing Consumer 52

Independent Retailer

NOVEMBER 19, 2024

Define and Express the Brand Mission To develop emotional customer loyalty to a retail brand, you need to demonstrate your values. Declare them loud and clear on social media, on your website, in-store, emphasize them when communicating with customers. Talk about them when offering your services on advertising platforms.

Wholesale 52

Wholesale Customer Retention Returns Marketing 52

CJ Retail Solutions

AUGUST 8, 2024

Increasing sales, drawing attention, & improving the customer experience are the main goals of visual merchandising. Displays, signage, and product placement are essential elements of visual merchandising that help direct customers through the store and draw attention to particular products or special offers.

Visual Merchandising 52

Visual Merchandising Merchant Services Promotions Consumer 52

CJ Retail Solutions

AUGUST 17, 2024

Retailers can develop focused marketing campaigns that appeal to particular customer segments by examining purchase history and customer demographics. Retailers can enhance conversion and customer retention by sending tailored offers or recommendations to customers based on their browsing history or past purchases.

Marketing 52

Marketing Point of Sale Payment Services Promotions 52

Wiser

MARCH 16, 2021

And then perhaps navigating for you to other customers and to really loop in that word of mouth phenomena and therefore you’re going to have your advertising capabilities multiply. Hey Mert, if you talk about the customer journey, it really makes me think about the customer experience altogether.

Marketing 78

Marketing Planning Consumer Advertising 78