Retail TouchPoints

AUGUST 1, 2022

From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Face Effects: Digital Fitting Rooms. What does that mean?

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Customer Experience Social Commerce Advertising Shopping 303

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 257

Advertising Marketing Social Commerce Consumer 257

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

Social Commerce 245

Social Commerce Shopping Advertising Consumer 245

Retail TouchPoints

JUNE 17, 2022

Both Pinterest and Healey are pushing the boundaries of social commerce in their own ways — Healey is working to catch up to consumers in an industry that has been slow off the starting line when it comes to ecommerce. The Convergence of Car Sales and Social Commerce. Not Your Father’s Auto Sales.

Merchant Services 273

Merchant Services Social Commerce Advertising Payment Services 273

Retail TouchPoints

JULY 23, 2021

How will the splintering of viewership across media channels impact the resonance of advertising campaigns? The pop-ups and in-store shops planned for around the country will likely still remain, but due to the current state of emergency, will be required to close by 8pm. How will Splintered Viewership Impact Advertising Efforts?

Advertising 306

Advertising Social Commerce Marketing Shopping 306

Retail TouchPoints

JANUARY 24, 2023

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 What should advertisers be aware of when investing in this format? billion in 2022.

Advertising 219

Advertising Social Commerce Consumer Fulfillment 219

Retail TouchPoints

MARCH 25, 2024

Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. Commerce Retail executives and analysts will explore the future of commerce and how the convergence of content, community and commerce will drive future technology investments.

Social Commerce 197

Social Commerce Loss Prevention Customer Experience Customer Retention 197

Inside Retail

SEPTEMBER 7, 2023

It’s safe to say the platform has some winning strategies that keep consumers coming back. But beyond that, similar to other e-commerce platforms, using it isn’t entirely risk- or guilt-free. However, Temu’s consumers are beginning to view it as offering affordable products that do not necessarily compromise on quality.

Advertising 130

Advertising Promotions Social Commerce Shipping 130

Retail TouchPoints

JANUARY 23, 2023

A series of executive shifts at Pinterest in the span of one week indicate that the social platform is gearing up for the next stage of its push into social commerce. A company spokesperson told Glossy that Pinterest plans to ramp up its commerce capabilities this year with plans to make everything on the platform shoppable. “In

Social Commerce 181

Social Commerce Payment Services Marketing Shopping 181

Retail TouchPoints

SEPTEMBER 14, 2023

Pinterest unveiled a suite of new features for its users as well as new advertising formats at its Pinterest Presents event Sept. We’ve made Pinterest more measurable from first impression to last click and we’re excited to share more about our new products that span the consumer journey, all in a more positive place online.”

Merchant Services 234

Merchant Services Advertising Management Shopping 234

Retail TouchPoints

JULY 5, 2022

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. At the same time, they will build out more robust retention toolkits that represent the diverse behaviors of consumers.

Fulfillment 235

Fulfillment Social Commerce Customer Retention Consumer 235

Rangeme

SEPTEMBER 28, 2021

The mall is now digital, global and social – and it’s changing how brands market their products. Soaring e-commerce adoption has driven consumer packaged goods (CPG) suppliers to embrace digital marketing to connect with consumers around the clock and around the world to fuel sales. social commerce sales rose 35.8%

Advertising 52

Advertising Shopping Consumer Social Commerce 52

Retail TouchPoints

APRIL 4, 2023

” The results found that when consumers (specifically Gen Z college students) actively engaged with content on Pinterest, they were able to reduce feelings of burnout, stress and social disconnectedness. Then, it’s about making shopping a stated part of our enterprise strategy. Pinterest is a shopping destination, not a retailer.

Advertising 270

Advertising Consumer Marketing Shopping 270

Retail TouchPoints

JULY 28, 2023

Merchants on the WooCommerce platform will be among the first to integrate directly with TikTok ’s new Shop feature, which allows brands to sell directly on the social media platform. The integration is an expansion of an ongoing partnership between WooCommerce and TikTok that also includes a number of advertising integrations.

Merchant Services 211

Merchant Services Shopping Advertising Planning 211

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. So brands that were reliant on Facebook ads were forced to look for the next thing, and content creators have been that medium for them.”.

Marketing 255

Marketing Advertising Consumer Marketing Spend 255

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit. small business owners.

Merchant Services 235

Merchant Services Finance Advertising Marketing 235

Retail TouchPoints

AUGUST 9, 2022

Marketplaces, social media and branded ecommerce experiences offer a multitude of opportunities for brands to build customized plans for global growth, but often that “local” piece gets lost in translation (pun intended). You want to also offer consumers something that hasn’t been fulfilled by their current options.”

Social Commerce 260

Social Commerce Returns Consumer Marketing 260

Retail TouchPoints

FEBRUARY 17, 2023

And then how do I build a media plan that’s well thought out and strategic that follows where our customer is spending their time online?’” Lesson 2 Transparency and alignment are key to agile marketing operations: Marketing strategies and investments need to change at the speed of the customer.

Marketing 273

Marketing Wholesale Advertising Consumer 273

Retail TouchPoints

OCTOBER 25, 2023

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. This includes highlighting deals on airfare and providing tips to plan key destinations during popular breaks from school.

Advertising 266

Advertising Accounting Marketing Promotions 266

Retail TouchPoints

AUGUST 17, 2022

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. That’s why retailers like Kids Foot Locker are embracing the convergence of community and technology to effectively reach Gen Alpha consumers.

Consumer 257

Consumer Customer Experience Apparel Advertising 257

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. Listen to the session on demand.

Consumer 136

Consumer Payment Services Fulfillment Advertising 136

Inside Retail

JUNE 1, 2022

E-commerce businesses are fighting for consumers’ attention at an extraordinary rate. It’s about knowing who your customers are and which channels they use, thoroughly understanding each channel’s requirements and streamlining consumers’ pathway to purchase. Best practices for multichannel e-commerce.

Social Commerce 130

Social Commerce Fulfillment Wholesale Consumer 130

Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 Honestly, they’re creating content that rivals some of the content that advertising agencies are putting together. billion in the U.S.

Social Commerce 241

Social Commerce Accounting Marketing Planning 241

Retail TouchPoints

JULY 30, 2020

Only consumers only had 17% of their shopping done by early July, and 54% said they held off on spending because they didn’t know what they needed. The most notable shift between the 2019 back-to-school season and today is the strong consumer preference for technology over traditional items like apparel and even school supplies.

Merchant Services 246

Merchant Services Advertising Apparel Planning 246

Retail TouchPoints

JULY 23, 2021

Another residual challenge that arose due to circumstances, was a new consumer mindset. While consumers have the option to refresh their wardrobes online, conditions like increased unemployment and lower incomes shifted consumers from impulse buying to planned purchases. It means understanding how and where to advertise.

Fashion 260

Fashion Advertising Shopping Consumer 260

Retail TouchPoints

APRIL 8, 2024

Ecommerce Growth with TikTok Today’s consumers have short attention spans and are constantly on the lookout for the next big thing in viral content. To make a splash on a platform like TikTok that caters to this kind of consumer behavior, you must become adept at creating content that quickly showcases why your product deserves to go viral.

Checkout 219

Checkout Marketing Advertising Point of Sale 219

Retail TouchPoints

NOVEMBER 11, 2022

Jhaveri will work closely with Sofia Hernandez, TikTok’s Head of Global Business Marketing, who focuses primarily on business and advertising solutions, according to a company spokesperson. TikTok is increasingly leaning into community engagement and commerce as it continues to gain favor among consumers and brands alike in the U.S.

Marketing 212

Marketing Advertising Customer Experience Planning 212

Retail TouchPoints

JULY 26, 2022

David’s Bridal has already reached more than 16 million consumers through a new shoppable video campaign on TikTok , created in partnership with its digital agency January Digital and digital advertising platform KERV Interactive. It’s a natural place for us to expand if customers and employees enjoy the content.”.

Advertising 240

Advertising Accessories Marketing Fashion 240

Retail TouchPoints

JUNE 7, 2021

The increase in social media usage, combined with a tandem increase in online purchasing, proved to be the push both consumers and brands needed to move into the burgeoning realm of social commerce. Facebook and Instagram Lead the Way in Social Conversion. Social Advertising: Annoying but Effective.

Payment Services 219

Payment Services Social Commerce Consumer Advertising 219

Inside Retail

FEBRUARY 20, 2023

Often when we talk about technology, we gravitate to what consumers can see – things like scan-and-go, interactive mirrors, AR/VR or, recently, The Metaverse. Amazon’s definition covers the advertising function, but not the other pieces. When you think about technology in retail, what comes to mind?

Customer Experience 130

Customer Experience Marketing Advertising Social Commerce 130

Retail TouchPoints

OCTOBER 14, 2022

We are excited to see how brands continue to connect and create more cultural moments with the TikTok community using our diverse set of advertising tools.”. Touting its dominance in the ad space, TikTok shared the results of a series of internal studies showing that the platform drives connections between brands and consumers.

Advertising 271

Advertising Fulfillment Returns Shopping 271

Retail TouchPoints

JULY 20, 2022

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. Where does that leave retailers today, especially as they develop their holiday plans and finalize their budgets for 2023? Social proof for products. The result? Loyalty programs.

Consumer 235

Consumer Customer Experience Inventory Management Shopping 235

Small Biz Trends

JULY 8, 2021

Organizing a retail event in a physical store can be a good way to pull consumers. 58% of consumers are interested in attending a retail event in the future ( SCORE ). The coronavirus pandemic fueled the growth of e commerce. But consumers love to visit retail establishments as they can touch, feel, or try out products.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

MAY 6, 2021

2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on social media in Q4 2020, and orders coming from social-referred channels (including paid ads and organic posts) grew by 50% year over year, according to data from Salesforce.

Beauty and Health 152

Beauty and Health Accounting Social Commerce Advertising 152

Retail TouchPoints

MAY 3, 2022

Positivity is a powerful force in marketing: 60% of consumers say they’re more likely to remember brands when they’re seen in a positive context, according to Arthur Sevilla, Head of Insights Strategy at Pinterest. Two out of three consumers suggest that it is the brand’s role to place themselves in the appropriate context.”.

Marketing 230

Marketing Consumer Advertising Social Commerce 230

365 Retail

OCTOBER 27, 2022

We are now into Q4, the most significant selling period for many eCommerce businesses – AKA “the money quarter” As Black Friday, Cyber Monday, and Christmas all approach, maximising your success during this period is essential but that requires careful planning and navigation. 5 – Getting the right support.

Checkout 98

Checkout Finance Social Commerce Advertising 98

Retail TouchPoints

SEPTEMBER 12, 2023

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement.

Merchant Services 232

Merchant Services Payment Services Shopping Checkout 232