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Alliance Retail Group Launches Retail Media Network to Help Independent Grocers Compete

Retail TouchPoints

Alliance Retail Group (ARG) — a nonprofit self-negotiating ad group that helps independent grocers band together to remain competitive — has launched a retail media network (RMN) that will be powered by Swiftly. We are leveraging our consumers and our collective $16.5 billion in retail sales.

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Uber Continues Commerce Media Push as Sprouts Launches its Own Media Network Powered by Instacart

Retail TouchPoints

The two companies have been partners since 2018, in a collaboration that spans same-day delivery, curbside pickup, EBT SNAP payments, virtual convenience, alcohol delivery and pickup and now advertising. The Sprouts website and app are also powered by Instacart Platform , which is Instacart’s technology suite for grocers.

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Four Ways Retailers can Boost Retail Media Network Profitability

Retail TouchPoints

of all ad revenue , outpacing television advertising. In Europe, for example, many retailers have been hesitant to invest heavily in RMNs due to uncertainties about the returns and risks around data privacy regulations. How can retailers capitalize on this shift and the emerging market opportunities?

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5 Trends from NRF 2023 That Retailers Can’t Ignore

Retail TouchPoints

Here are five key trends for retailers to pay attention to as they strategize for the months and years ahead: Retail Media Networks (RMNs): One of the most important topics of the past 18 months, RMNs offer the opportunity for many grocers to expand their revenue by monetizing their data and scaling their on-site and off-site audience activation.

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4 Things to Know about Instacart’s Strategy

Indigo 9 Digital

With consumers afraid and taking cover at home people began ordering groceries online at rates Instacart had never seen before. Like Zoom and Peloton and other pandemic success stories that are struggling as consumers return to their pre-pandemic behaviour there are concerns about Instacart’s future. Advertising.

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2022 Best Business Practices for Brands and Retail Buyers

Rangeme

and global retailers and consumer packaged goods (CPG) brands focus their efforts and thrive this year, let’s see how the retail industry is changing and which practices can help to drive growth. Leading American businesses across sectors, including retail, have put their return to the office on indefinite hold. To help U.S.

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Instacart adds digital marketing tools for retailers

Mass Relators

“We know affordability is top of mind for consumers across the country right now,” Instacart chief business officer Chris Rogers said. “It’s also top of mind for our retail partners, who are looking for more ways to help their customers save when accessing the groceries and goods they need.