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Instacart Looks Beyond Delivery with Suite of Tools to Support Grocery’s Digital Transformation

Retail TouchPoints

Instacart already powers the ecommerce and fulfillment experience for hundreds of retailers across North America. Now the online grocery marketplace has launched a suite of technologies to help its partners continue their digital transformation with new fulfillment , advertising and insights capabilities.

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Save Mart Embraces Retail Media, Smart Carts with Expanded Instacart Partnership

Retail TouchPoints

The California-based grocer will roll out Caper Carts, Instacart’s AI-powered smart carts, and FoodStorm, an order management system designed to power the retailer’s food service and catering experiences. Save Mart also will upgrade to Instacart’s Storefront Pro in order to add advertising to its ecommerce storefront.

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Navigating Delivery Disruption: 3 Questions Retailers Need to Answer

Retail TouchPoints

With each tightening of the delivery window, consumer expectations rose accordingly — not just for Prime members but for a wide swath of ecommerce shoppers. Vendors like Instacart and Uber are expanding their marketing and advertising services, creating an opportunity for partners to drive awareness and conversions through their apps.

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Staying Competitive: Keeping Up With Amazon

Rangeme

To stay competitive, more retailers and consumer packaged goods (CPG) suppliers are taking specific actions to emulate Amazon’s signature inventiveness and customer obsession. Walmart added AI to its fulfillment processes to fill online orders faster. Walmart to build local fulfillment centers at dozens of stores. Grocery Dive.

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4 Things to Know about Instacart’s Strategy

Indigo 9 Digital

With consumers afraid and taking cover at home people began ordering groceries online at rates Instacart had never seen before. Like Zoom and Peloton and other pandemic success stories that are struggling as consumers return to their pre-pandemic behaviour there are concerns about Instacart’s future. Advertising. Fast delivery.

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Tesco’s Strategy for Gaining Market Share

Indigo 9 Digital

Perhaps it can be taken for granted but most consumers are struggling to make ends meet. That’s one of the reasons why discount grocers like Aldi and Lidl were able to gain share in the United Kingdom over a decade ago after the last recession. That reduces the need to shop at discount grocers. Value for money.

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Uber Eats’ Strategy, 6 Things to Consider

Indigo 9 Digital

One of Uber’s key partnerships in the grocery space is with Tesco, the UK’s largest grocer. Fulfilling grocery orders is believed to be more profitable since Uber doesn’t have to conduct marketing activities to generate a flow of orders, i nstead the grocery retailer provides the supply. Advertising. Do you like this content?