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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 295
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How to Forecast Demand in Retail (2020)

Retalon

Woman look at the stock market data on computer monitor. The Importance of Forecasting Demand in Retail Big Data Analytics. Inventory — even above real estate, merchandising or advertising — is the biggest investment retailers make. And inventory-driven costs extend well beyond payments to your suppliers.