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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Capitalizing on In-Store Advertising. Crafting in-store advertising with these concerns in mind can lighten the anxiety of comparison shopping for consumers while ensuring retailers aren’t leaving money on the table. This is how zero-party data transforms into a targeted and rewarding shopping experience.

Marketing 255
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Klarna’s app and growth solutions drive high traffic to retail partners

A1 Retail

New data from Klarna, the global retail bank, payments and shopping service, reveals that Klarna’s retail partners received 301 million clicks from consumers via the Klarna app globally in 2021, increasing their traffic by 2.6 45 out of 100 top retailers in the US are currently leveraging Klarna’s advertising services.

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Scaling Google Shopping To Multiple Countries

Store Growers

In theory, it’s pretty easy to scale your Google Shopping campaigns to multiple countries. All you need to do is provide the feed, specify where you want to advertise and Google does the rest. For one of my clients, we managed to increase revenue by 35%, just from targeting a new country with their Shopping campaigns.

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These 11 Stores Are Killing It On Google Shopping (Case Studies)

Store Growers

The last few years Google Shopping has gotten a lot more popular. In this article, I’ll share 11 Google Shopping case studies from large and small businesses. In this article, I’ll share 11 Google Shopping case studies from large and small businesses. Can Google Shopping deliver sales? Necessary skills.

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How to Forecast Demand in Retail (2020)

Retalon

Inventory — even above real estate, merchandising or advertising — is the biggest investment retailers make. On top of that, even smaller retailers must address the multi-channel reality of today’s shopping environment. Managing this complexity is the ultimate weakness of traditional demand forecasting.