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David’s Bridal to Debut New Store Format Designed for One-on-One Customer Experiences

Retail TouchPoints

The retailer has recently focused on refreshing its image to meet the needs of a diverse clientele, including introducing its first junior collection, Jules & Cleo, in February 2022. In June David’s Bridal launched a shoppable video campaign on TikTok with digital agency January Digital and digital advertising platform KERV Interactive.

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Don’t Fall Victim to a Cyber Attack: A Shopper’s Guide to Cybersecurity

Retail TouchPoints

Platforms like TikTok and Instagram are rife with scammers looking to prey on young people who are susceptible to buying things they see advertised on the apps. His leadership skills extend to spearheading revenue generation efforts, serving a diverse clientele across multiple industries.

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Very Launches ‘Let’s Make It Sparkle’ Brand Platform, Infusing Digital Retail with Festive Joy and Humor

365 Retail

Premiering on Wednesday, 1 November 2023, the Christmas television advertisement begins with a monochrome cityscape where both grey pigeons and pink flamingos are engaged in the routine of Christmas shopping. Audience research indicates that Very’s clientele possesses a distinctive outlook on life.

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Enter Chat Commerce: Tips for Implementing the Newest Form of Consumer Engagement

Retail TouchPoints

This allows retailers to identify which strategy is most effective, and ultimately leads to better results, engagement with customers and decreased costs on pushing a product that may not be resonating with your clientele. Especially now, brands should be thinking about the best ways to stand out from the crowd.

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IN MY SHOES: This is what it’s like shopping as a veiled Muslim woman

Inside Retail

It hasn’t happened often, but enough to make me feel as though I’m not a store’s clientele or that I don’t belong. But I find a bigger problem in advertising. Imagine never seeing someone who looks like you in advertising content, like across social media. In-store versus online. You can’t wear these clothes.”.

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Ear to the ground: Why more brands are turning to podcasts

Inside Retail

It’s not surprising that brands are creating more podcasts themselves given how fruitful podcast advertising has been, particularly for retailers. The podcast will feature unique stories from Australians such as South Australian actor and former Neighbours star Sharon Johal who will discuss her work supporting minority groups.

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Connecting With Your Audience: Direct-To-Consumer Digital Sales Strategies

Retail Minded

It significantly impacts drawing in, captivating, and maintaining clientele. The possibilities are endless, from customized suggestions for products to focused advertising strategies. Engaging Content Strategies The essence of a successful direct-to-consumer (D2C) approach lies in its substance.