David’s Bridal to Debut New Store Format Designed for One-on-One Customer Experiences
Retail TouchPoints
NOVEMBER 3, 2022
The retailer has recently focused on refreshing its image to meet the needs of a diverse clientele, including introducing its first junior collection, Jules & Cleo, in February 2022. In June David’s Bridal launched a shoppable video campaign on TikTok with digital agency January Digital and digital advertising platform KERV Interactive.
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