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Retail Media will add Fuel to the Fire for M&A in AdTech

Retail TouchPoints

If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. digital advertising channel after paid search and paid social campaigns. Thus, retail media is poised to become the newest competitive battleground in digital advertising. COVID-19 has only improved the business case.

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Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

Retail TouchPoints

Back-to-school shopping peaks in August. Back-to-school shopping trends will take shape as states decide when and how to reopen schools. The good news is that many digital retail marketers are successfully operating with agility. We’re seeing successful advertising tactics arise in many retail verticals for different reasons.

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How to Create Immersive Retail Experiences

Retail TouchPoints

The sensor activation triggers specific messaging, advertisements or offers on an interactive touchscreen display nearby. This entertains the customers and establishes a brand connection during the checkout downtime or while the product is being gift-wrapped. and content can scroll through several ads, messages and videos.

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How to Sell on Facebook Marketplace: A Guide for Businesses

Small Biz Trends

Highly targeted advertising. Sporting Goods. Follow the four steps below to get started: Step 1: Make Sure Your Facebook Business Page and Shop are Set Up. Facebook Shops and Pages are easy to set up. Step 2: Enable Shopping Checkout Feature. You have three options when choosing your checkout method.

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Black Friday Results: Who Hit the Stores—and What Did They Buy?

Wiser

Before the kick-off to the holiday shopping season arrived, the National Retail Federation estimated more than 164 million shoppers from Thanksgiving through Cyber Monday. . The largest demographic to shop in-store were millennials, as 37 percent of respondents were between the ages of 25-34. Home Goods . Sporting Goods .

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Staying Competitive: Keeping Up With Amazon

Rangeme

Leading the way in industry influence, Amazon shapes global retail standards and shopping habits. To stay competitive, more retailers and consumer packaged goods (CPG) suppliers are taking specific actions to emulate Amazon’s signature inventiveness and customer obsession. Aldi to pilot frictionless shopping at Netherlands store.

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30+ Ecommerce Metrics Benchmarks (May 2019)

Store Growers

Google Shopping. The average shopping cart abandonment rate is 69.89%%. It can be frustrating to see visitors add things to their carts, but then abandon the checkout later. About 58% of all those abandoned carts claim it’s because they were “just browsing” Many use the shopping cart as a save for later list.