Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

Marketing 265

Marketing Advertising Consumer Marketing Spend 265

Retail TouchPoints

DECEMBER 21, 2023

It’s no secret that retailers and brands have become obsessed with driving conversion in their quest to recover the more than half of shoppers who abandon checkout before completing their purchase. Maximizing that combination of factors can be accomplished at checkout, as long as it’s not stripped of all its goodness.

Checkout 241

Checkout Payment Services Kiosk Advertising 241

Retail TouchPoints

OCTOBER 7, 2022

In 2016, it became the first national British newspaper to move fully online , and now it is among the first publishing outlets to employ a new technology that turns its articles into commerce vehicles. One variation of Bolt’s Checkout Everywhere function on The Independent ‘s site.

Merchant Services 247

Merchant Services Checkout ATS Fulfillment 247

Retail TouchPoints

APRIL 8, 2024

Here are some strategies for navigating the often chaotic world of TikTok viral marketing. Navigating TikTok Trends Navigating the ever-evolving landscape of TikTok takes agility as a marketer. In his ecommerce career, Fedotoff has generated over $100 million in revenue, profitably using paid advertising and influencers.

Checkout 229

Checkout Marketing Advertising Point of Sale 229

Retail TouchPoints

APRIL 4, 2023

The power lies in creating a content and advertising ecosystem that helps consumers instantly turn their inspiration into action — something that very few platforms have been able to monetize successfully. Deep linking, which takes users from products straight to a retailer’s checkout, represented 40% of Pinterest’s shopping revenue.

Advertising 279

Advertising Consumer Marketing Shopping 279

Retail TouchPoints

FEBRUARY 7, 2024

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. In fact, 88% of marketers say interactive content helps brands differentiate themselves, while interactive content generates 52.6% more involvement than static content.

Customer Retention 239

Customer Retention Customer Experience Advertising Consumer 239

Retail TouchPoints

AUGUST 16, 2023

Why Shoppable TV Might Steal Livestreaming’s Thunder “[Livestreaming] has been massive in other parts of the world, like China and South Korea, but those are completely different markets than the U.S. right now,” said Moore, SVP of Commerce Partnerships at NBCUniversal, speaking at the Retail Innovation Conference and Expo in June 2023. “

Advertising 227

Advertising Merchant Services Shopping Consumer 227

Retail TouchPoints

SEPTEMBER 12, 2023

Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. in November 2022. and managed by the U.S.

Merchant Services 241

Merchant Services Payment Services Shopping Checkout 241

Retail TouchPoints

JUNE 29, 2022

That goal, to be the “starting point” for shopping, is remarkably similar to how Ready’s previous employer Google describes its own commerce ambitions — aiming to be a place of discovery and commerce enablement rather than actually owning the transaction.

Payment Services 243

Payment Services Advertising Checkout Shopping 243

365 Retail

OCTOBER 27, 2022

4 – Marketing. First, look to enhance your customer experience by optimising your website and develop a frictionless checkout experience that is fast and easy, as 50% of American shoppers are less likely to buy something if the checkout process takes longer than 30 seconds. 5 – Getting the right support.

Checkout 98

Checkout Finance Social Commerce Advertising 98

Retail Smart Guys

OCTOBER 10, 2022

It has brought eCommerce and omnichannel to the front seat fostering a digital-driven retail market at present and in the future. Aside from seamless entering of sales and customer checkouts, point-of-sale (POS) systems can produce information to analyze customer data, develop inventory, track shopper trends, and hassle-free data migration.

Social Commerce 52

Social Commerce Point of Sale Checkout Advertising 52

Retail TouchPoints

JULY 30, 2020

Heightened competition inspiring hyperlocal, omnichannel advertising. That means both omnichannel retailers and their online-only counterparts will be vying for the same shopper dollar, creating a hyper-competitive advertising landscape. Brands that adapt their messaging to align with what consumers need now will reap the benefits. ”.

Merchant Services 249

Merchant Services Advertising Apparel Planning 249

365 Retail

MARCH 1, 2022

Orla Power, Marketing Director at Luzern eCommerce. Brands will embrace social commerce by using social to test and learn. There has been increasingly higher usage of social media platforms among consumers looking to make purchases. By Orla Power, Marketing Director at Luzern eCommerce.

Social Commerce 109

Social Commerce Drop-Shipping Fulfillment Shopping 109

Retail TouchPoints

NOVEMBER 11, 2021

On the same day, Devora Rogers of market research consultancy Alter Agents shares results from the firm’s new study, including the depths of shopper “promiscuity” as customer loyalty fades and consumers constantly examine new options. Another layer of the marketplace conversation is new media and advertising offerings.

Merchant Services 291

Merchant Services Payment Services Consumer Beauty and Health 291

Retail TouchPoints

JULY 14, 2020

In this exclusive Q&A, Riley talks about how and why the demographic is shifting, and how LUXIE is pivoting its marketing and merchandising strategy to attract and retain that older demographic. RTP: What have been some of your most successful marketing strategies? Having an AI strategy within marketing is critical.

Checkout 190

Checkout Fulfillment Shipping Payment Services 190

Retail Assist

JANUARY 17, 2023

Quick commerce, social commerce, marketplaces, greenwashing of brands, a resurgence in physical retail and a rebalancing of ecommerce were key themes during the year. Whilst some press reports suggest there could be a decline in social media usage amidst a shunning of Big Tech, it’s pretty unlikely.

Customer Retention 52

Customer Retention Payment Services Loss Prevention Checkout 52

Retail TouchPoints

JULY 20, 2022

This is the seventh year of the Index , and while the company noted that top-performers “aggressively” rolled out optimized content, frictionless checkout and other cross-channel capabilities, there was a sizeable gap between industry leaders and their peers. Loyalty programs.

Consumer 245

Consumer Customer Experience Inventory Management Shopping 245

Retail TouchPoints

APRIL 13, 2021

5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. During COVID-19, social networks became powerful vehicles for driving product awareness, education and, in some cases, real-time engagement and community building.; that’s why marketing teams are allocating more of their spend towards them.

Consumer 137

Consumer Payment Services Fulfillment Advertising 137

RETAIL MANAGEMENT SOFTWARE

JANUARY 23, 2023

Retail Media Networks Retail media networks are a form of advertising that enables retailers to monetize their first-hand data to better serve customers with more relevant offers when shopping in digital and physical stores and via email/SMS. Self-service checkouts and frictionless experience are major drivers of this demand.

Retail Trends 94

Retail Trends Social Commerce Shipping Consumer 94

Retail Geek

APRIL 7, 2023

We also briefly discuss e-commerce in Brazil, around Jason’s recent trip to São Paulo. Jason: [6:11] Yeah so short trip to Brazil for those that aren’t familiar with that market it’s pretty interesting it’s the largest market in Latin America people talk about latam all the time but the.

Merchant Services 52

Merchant Services Payment Services Social Commerce Advertising 52

Retail Geek

APRIL 9, 2021

BinhWinn: What do you think is keeping Amazon from entering the promising African market? Will shopper marketing and trade dollars increase? Scott Silverman: What do you think will be the most surprising post-pandemic consumer behaviors that e-commerce retailers should prepare for? Who controls the brand spend?

Merchant Services 98

Merchant Services Social Commerce Consumer Payment Services 98

Retail Geek

OCTOBER 6, 2022

We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some social commerce initiatives (and pressing forward with others). Episode 297 is a recap of the GroceryShop trade show in Las Vegas, and the Consumer Brands Executive Summit in Colorado Springs.

Social Commerce 52

Social Commerce Merchant Services Shopping Promotions 52

Retail Geek

JANUARY 12, 2024

Jason visited the Walmart Neighborhood Market in Pea Ridge, Arkansas featuring drone delivery. No Shopify launches an ad product such as a retail media network Yes Meta/Google/TikTok lose ad share to new social media platforms and retail media networks. And behind the neighborhood market is a drone center.

Drop-Shipping 59

Drop-Shipping Apparel Shipping Fast Fashion 59

Retail Geek

FEBRUARY 28, 2023

In this episode we cover: Amazon Q4 Earnings Walmart Q4 Earnings US Department of Commerce Q4 e-commerce data Discussion of Temu and other Social Commerce News Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. 38:37] Selfish piece of.

Apparel 52

Apparel Drop-Shipping Social Commerce Shipping 52

Retail Geek

MARCH 31, 2021

Scot: [33:37] Freckle, nothing I’ve been watching really close is the IPO Market is white hot if you haven’t been tracking that so so see Joanne’s went out a couple weeks ago so that was interesting, that one had a mediocre reception by Wall Street I would say I think it had to price down from its expectations.

Beauty and Health 59

Beauty and Health Apparel Merchant Services Marketing 59