Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. Instagram, TikTok and YouTube are Where it’s At.

Marketing 263

Marketing Advertising Consumer Marketing Spend 263

Retail Geek

JANUARY 12, 2024

And last year, they added automated integrations with Snap, Criteo, which Criteo is a multi-platform advertising platform, and TikTok. But most of TikTok shops and YouTube native checkout and these other experiences are what we would call video commerce.

Drop-Shipping 59

Drop-Shipping Apparel Shipping Fast Fashion 59

Retail Geek

OCTOBER 6, 2022

So instacart launched a whole sort of portfolio that they call the connected stores which are kind of all these back at back of house. [9:02] You sometimes they’re able to sell through your stuff and your top line sales can even be okay but your margins get really hammered and so. [41:52]

Social Commerce 52

Social Commerce Merchant Services Shopping Promotions 52

Retail Geek

NOVEMBER 20, 2023

This whole hamster wheel called planned obsolescence that was not an accident, it’s absolutely an economic strategy to lift us out of the Great Depression and onward. So I’m gonna guess you’re not a fan of fast fashion.

Dead-Stock 64

Dead-Stock Shopping Consumer Marketing 64

Retail Geek

FEBRUARY 28, 2023

Scot: [0:56] I had I am not a big sports ball person but I watched the Super Bowl every year for the commercials and I had, I know you’re the grand poobah of all things advertising and I had an ad question for you. Jason: [1:12] Yeah awesome you’ve come to the right place hit me. 38:37] Selfish piece of.

Apparel 52

Apparel Drop-Shipping Social Commerce Shipping 52