Wiser

APRIL 29, 2024

Promotion Effective online promotion and advertising strategies are key to increasing visibility and driving sales. Metric to Monitor: Return on Advertising Spend (ROAS) Effective promotion through targeted advertising campaigns can lead to a higher return on investment.

Promotions 78

Promotions Advertising Returns Consumer 78

Retail TouchPoints

FEBRUARY 28, 2022

Most of them, of course, achieved their initial success through the use of creative advertising and storytelling, often in mass-market print and television. Highly functional, Uber-ized commerce usually involves ordering several options and getting them quickly, but then going through the hassle of returning most of them.

Fulfillment 263

Fulfillment Jewelry Advertising Department Stores 263

A1 Retail

NOVEMBER 25, 2022

Thousands joined the live karaoke moment celebrating the return of the brand’s much-loved “Holidays Are Coming” advert. Piccadilly Circus was illuminated in festive red on Thursday evening as part of a huge Coca-Cola Christmas sing-along. Holidays are coming!

Advertising 78

Advertising Returns Brand Management Management 78

365 Retail

NOVEMBER 25, 2022

Following the success of the first ever live karaoke experience on the iconic Piccadilly Lights in 2019, Coca-Cola returned this year to lead revellers in popular Christmas carols and, of course, the much-loved “Holidays Are Coming” song – made famous by Coca-Cola’s legendary Christmas television advertisement.

Advertising 70

Advertising Brand Management Returns Management 70

Wiser

MAY 22, 2023

If you ensure that your brand name is memorable, this can lead to a higher level of market share for your business. This can be done in a variety of ways, such as interesting advertisements, stand-out logos, or an engaging and likable social media presence. Much of your brand’s equity is based on how shoppers perceive you.

Advertising 142

Advertising Marketing Management Shopping 142

Wiser

OCTOBER 4, 2023

It involves creating engaging content, fostering community engagement, regularly updating and reviewing strategy based on analytics, and effectively managing online reputation. A successful social media strategy is about creating a two-way conversation between brand and audience and using that feedback to make improvements.

Promotions 145

Promotions Customer Experience Consumer Marketing 145

Wiser

NOVEMBER 6, 2023

For brands whose products are sold through third-party online retailers, maintaining control over how their products are advertised can be challenging. Limited influence over product descriptions, images, and pricing can result in inconsistencies in brand messaging and customer experience.

Payment Services 78

Payment Services Customer Experience Shopping Brand Management 78