Analysis: The many faces of social commerce in China
Inside Retail
JULY 26, 2021
Brands do not even need an offline presence at CDF to open online brand boutiques within the WeChat store. Brands have invested heavily in KOL (key opinion leader) and live-broadcast commerce. Some of the world’s largest advertising companies were built in the 70s and 80s on their ability to covert demand through direct advertising.
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