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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. and then made sure everyone knew about it with a spot in advertising’s biggest game, the Super Bowl.

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Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Retail TouchPoints

To kick off the first day of #RIC21, Jeff Orschell, EY Americas Consumer Retail Leader, will drill down into today’s top consumer priorities, including sustainability, affordability and health. Beauty share real-life examples of how companies can ensure their mission and values are reflected in all their actions. will present the Nov.

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Deep dive: What social commerce looks like around the world

Inside Retail

Apparel, beauty, health and wellness were the biggest beneficiaries at that time. Obviously advertisements include ‘shop now’ buttons, and shopping tags allow brands and retailers to tag products in their stories and posts. TikTok Shop is currently available in the UK and a number of Southeast Asian markets.

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Ethical Commerce: What it is and Why it’s Important

Retail TouchPoints

Environmental issues include concepts such as sustainability and the health of the planet, which in turn ties in with the health of humans. As a result, consumers are developing a greater interest in how brands are connecting authentically with traditionally marginalized groups through collaborations, advertising and other initiatives.

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Salon Survival Guide: Coronavirus Edition

Merchant Marverk

Why The Beauty Industry Is Going To Be Hit Hard By Coronavirus. Worse still, many salon workers are contractors, who have to build their own business from the ground up and keep a book of clients—and many of these workers don’t have health insurance. Please check out the resource hub we've created. Add Gift Cards.

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Your Full Guide on Partnering With a Subscription Retailer, Part 2

Rangeme

These days, it seems like you can order monthly subscription boxes for just about anything from pet products, health and beauty products, clothing, to food and beverage products. In the past few years, the subscription box market reached new heights in 2021, projecting more than $15 billion in sales. Source: Kustomer.