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If Amazon and Walmart Can Do It, So Can You

Retail TouchPoints

Amazon and Walmart have realized this and are now monetizing the physical space they occupy — in the digital realm — through advertising. While advertising on Amazon is still relatively small, it does account for nearly 10% of total revenue, which is more than subscriptions from Amazon Prime, for example. OOH advertising is booming.

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Taking the Party to Third-Party Venues: A Look at Party City’s Move into Marketplaces

Retail TouchPoints

With more than 800 stores and another 250 to 300 pop-up locations during its Halloween high season, as well as a strong DTC site, Party City has a pretty solid presence on the U.S. was notified in April 2020 it was at risk of being delisted from the New York Stock Exchange if its stock price didn’t stay above $1 for 30 consecutive days.

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Rainier Industries Acquires Outdoor America Images Corporation

VMS

(PRESS RELEASE) TUKWILA, WA — Rainier Industries announces the acquisition of Outdoor America Images (OAI) Corporation, located in Tampa, Fla. Originally located on a dock in downtown Seattle, the company expanded into manufacturing awnings and moved into downtown, changing its name to Puget Sound Tent and Awning.

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Landsec Announces ‘Below The Lights’ Experience Space Beneath Iconic Piccadilly Lights

365 Retail

Operated directly by Landsec’s Spotlight platform, a dedicated team will work in collaboration with Ocean Outdoor, who manage the advertising sales of Piccadilly Lights for Landsec, and cultural marketing agency 160over90, part of Endeavor, to curate a calendar of brand and cultural events for Below The Lights.

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“We’re ready”: Menswear brand Yd launches dressed-up store concept

Inside Retail

Australian menswear retailer Yd is revamping its bricks-and-mortar experience with a radical new store design aimed at driving the next stage of the brand’s evolution. Launched in 1995, Yd has opened two new stores designed by the team at Landini Associates that offer a more spacious, modern shopping experience for customers. “We

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Post-COVID Shopping Center Strategies: ‘Digital Districts’ and Landlord-Tenant Collaboration

Retail TouchPoints

I think necessity breeds invention and creativity, so shopping center owners are definitely trying to figure out how to leverage or take advantage of opportunities to provide newer and different experiences,” said Michael Lee, VP at CallisonRTKL in an interview with Retail TouchPoints.

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Westfield backs #letsdolondonbetter campaign to support the nation’s talented artists

Retail Focus

The campaign will also run on a major outdoor adverting site facing both Central London and Westfield bound traffic on the A40 motorway. Westfield centres are always looking at ways to better support their local communities and bring new and engaging experiences to their visitors and art is one of the many ways this can be done.

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