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How Brands can Deliver More Value to Shoppers in 2023

Retail TouchPoints

Although there are signs that inflation is easing, higher prices and an uncertain economy continue to impact consumer behavior. Although many customers are “brand loyal,” given the economic environment, stressed consumers nowadays will most often make retailer and product choices with price as the main factor.

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Camp Puts Curation at the Center of Revenue Creation with Gift Finder Tool

Retail TouchPoints

During the heart of the holiday season, experiential toy retailer Camp launched Gift Finder , an interactive tool designed to help site visitors find the perfect gift for everyone — from infants to adults. As a team, we had a suspicion that people want little bit-sized pieces of context, curation and help. “We

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop.

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Key Takeaways From the Wiser Industry Leaders Retail Panel: Retail Innovation and Strategy

Wiser

With the global pandemic acting as a catalyst for change, retailers have been thrust into a new realm of challenges and opportunities. A recent panel hosted by Wiser Solutions shed light on these critical developments, bringing together top retail leaders across the industry.

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The use of AV technology in the retail sector and how it can be utilised during the festive season

365 Retail

Once again, we find ourselves amidst the festive season, with retail spaces battling it out for all-important consumer attention. In-store screens can be used to engage with shoppers and show promotions or product information, which all serve as part of the customer journey.

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The Rise of Social Commerce: How Retailers Can Leverage Social Media

Star Miconics

Something I find particularly exciting about the start of each new year is getting to look through the growing retail and e-commerce trends, and 2024 did not disappoint. At a time when digital storefronts and spaces are just as crucial as physical ones, the retail landscape is undergoing yet another epic transformation.

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TikTok versus Instagram: Who is dominating social commerce in 2022?

Inside Retail

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. American Eagle: The US retailer tapped three brand ambassadors – Addison Rae, Madison Bailey, and Chase Stokes – to promote their holiday collection. billion in sales in 2022.