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Inside Hy-Vee’s RedMedia Expansion: From the Sofa to the Store

Retail TouchPoints

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee,

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CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. Listen to the session on demand.

Consumer 139
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How The Brand Closet Showroom Social Concept Amplifies the Best of Physical Retail

Retail TouchPoints

We like to describe the Brand Closet Showroom Social as a hospitality retail platform service for businesses, and a private showroom social for consumers seeking an escape. The first installment of the Brand Closet Showroom Social was held in May 2021 at the Kimpton Angler’s Hotel in Miami Beach, Fla., Success in Miami Sparks U.S.

Boutique 261
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“We’re on step one out of 10”: Kmart Group MD Ian Bailey on taking Anko global

Inside Retail

In the first half of FY24 , the most recent results at the time of this writing, Kmart reported record earnings of $601 million, a 26.5 At the heart of Kmart’s comeback is its house brand, Anko, which sells over a billion products a year, the retailer states. At the time, we didn’t have a formulated plan, but we knew we had an asset.

Marketing 147
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Retailers are losing tens of millions by undervaluing their retail media assets

Inside Retail

Retail aggregators (retailers that sell multiple brands, such as electricals, beauty, fashion, home improvement, sport & leisure, pure-play e-commerce, pets and pharmacies), represent the largest section of that market at $1.4 They’re gonna jump at the opportunity because you can’t get that on Channel Nine or with a newspaper.”

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eCommerce Pricing: How to Price for Marketplaces vs. Your Website

Wiser

At the risk of oversimplification, these are the two buckets that make up your eCommerce traffic. Sellers often reprice in near real-time. You may also have multiple departments and categories with unique pricing strategies, or employ teams focused on pricing to help out. Quantity or quality. Or you can get the right people.

Markdowns 148
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A Complete Guide to Point of Purchase Displays

Frank Mayer

Brands must rely on many marketing tools to promote new products and drive sales. Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up interest. Enter point of purchase displays. End Cap Displays. Digital signage is a good example of this.