Lifting the logo: Inside the rebrand of Thai supermarket Lotus’s
Inside Retail
MARCH 28, 2022
By the end of this year, the company expects all of its stores to have been repainted and renamed, with the old red and green Tesco-Lotus signage replaced by the breezy pastel green and yellow Lotus’s. The specialty store space is exhaustively leased, with seemingly not a single square metre of floor space being left unattended.
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