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What is Visual Merchandising?

Wiser

This is where visual merchandising comes into play. What is Visual Merchandising? Visual merchandising is the practice of designing and displaying merchandise in a retail setting with the goal of engaging shoppers and boosting sales. The Importance of Strong Visual Merchandising.

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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

The UK remains a global shopping destination and traditionally sees a significant influx of tourists during the Christmas season. The Importance of Chinese New Year for Shopping Tourists The Chinese New Year or Spring Festival is the most well-known and celebrated of the various Lunar New Years.

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Retail’s Future is Phygital

Retail TouchPoints

With more people returning to in-store shopping as the pandemic has eased, brands are leaning into the phygital trend by designing physical stores that reflect popular elements of the online experience. Likewise, physical clothing stores for online powerhouse Amazon re-create the convenience of digital shopping.

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5 Key Business Challenges Behind Your Merchandising Strategy

Wiser

Finding the right mix of time, budget, pricing, displays, and customer experience can be a big challenge when forming a successful merchandising strategy. What is Merchandising? A good merchandising strategy can do wonders for your business. The same can be said for carefully planned sales and clearance events.

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Amazon Style’s Digitally Powered Brick-and-Mortar Experience Blends Human Touch With AI Sales Support

Retail TouchPoints

But on the contrary, while there are plenty of digital tools based on AI-powered algorithms that help customers shop the store, these features support hundreds of associates who contribute to the omnichannel experience. Amazon Style plans to open a second brick-and-mortar location later in 2022 at the Easton Town Center in Columbus, Ohio.

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Retail Assortment Strategies: What Are They & How Do They Work?

Wiser

For example, an ice cream shop might offer other treats like frozen yogurt, cookies, or candies to appeal to customers who aren’t looking for ice cream. Successful retail assortment strategies will take many different factors into account, such as customer base, location, store capacity, etc.

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What is a Category Reset

Wiser

That means rearranging the category to promote the new product. Electronics and appliances may happen at a much lower frequency, as those products tend to have less seasonality outside of holiday promotions. Emphasize Visual Merchandising. Promote the items as a whole outfit, or at least as a combination.