How a doctor turned a Twitter joke into a retro-inspired apparel brand
Inside Retail
JANUARY 3, 2024
I’m not on Facebook, and my Instagram account has six pictures of my dog. I feel like what a modern business looks like isn’t so much a clothing brand that does videos to promote itself, but a video channel with a merchandise store. KS: In my own life, I’m not a social media-active person. That’s realistically what it is.
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