Accounting Marketing Spend Point of Sale Promotions 
Inside Retail
AUGUST 13, 2023
“In-store digital signage is equally impactful in driving increased sales and reducing store overheads for retailers.” “In In the past, digital signage has very much been ‘let’s put a TV here and some LED here’ but those days are over,” adds Natalie Layton, Entwined’s key account manager. “It’s
Retail TouchPoints
NOVEMBER 10, 2023
Beyond the mounting cost and restrictions of traditional digital marketing channels like social and search, there is another very big reason why advertisers are shifting their marketing spend to retail media — because unlike other advertising channels, retailers have a direct connection to consumers.
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