A Generational Analysis of Today’s Home Improvement Customers
Retail TouchPoints
MARCH 17, 2022
These homebound tendencies ignited a fervor for redecorating and DIY home improvement that, by all accounts, is continuing strong into 2022. 134% more likely to anticipate making a garden or outdoor purchase. Heather Bien is Senior Content Marketing Manager at Resonate , a leading provider of AI-driven consumer data and analytics.
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