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How to Promote Your Small Business

Wiser

That’s why it’s so important for small business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy?

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How to Create an Effective Promotions Strategy

Wiser

Promotions are a key component of any successful business strategy. Whether you’re launching a new product, trying to gain more customers, or simply looking to increase brand recognition and loyalty, effective promotions can help you reach your goals. Every brand and retailer is coming out with new promotions all of the time.

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L.L.Bean Expands to Dillard’s and Moosejaw, Plans 4 New Brick-and-Mortar Stores

Retail TouchPoints

wholesale accounts, along with 10 independent specialty retailers in the southeastern U.S. The retailer also recently opened its new headquarters in Freeport, Maine, a 390,000-square-foot campus designed to “inspire employee collaboration and promote wellbeing through a connection to nature,” according to a company press release.

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Genesco to Close 100+ Journeys Stores as it Focuses on Off-Mall Locations

Retail TouchPoints

The company is looking to pivot Journeys to an off-mall strategy, with 13 locations out of a planned 25 already open. This was attributed to increased markdowns at Journeys offsetting an otherwise normalized promotional environment, which led to improved margins at the other businesses. Genesco’s gross margin was 47.3%

Location 170
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How to Promote Your Business

Wiser

That’s why it’s so important for business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy? Here’s what you need to know.

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Open to Buy Retail Planning Done Right

Retalon

If you have ever planned a family budget, you will easily understand Open to Buy (OTB). There are two types of families in household budget planning: those who operate on a tight budget, where planning is essential, and those for whom purchasing what they like at the moment is a priority, with budgeting taking a back seat.

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Open to Buy Retail Planning Done Right

Retalon

If you have ever planned a family budget, you will easily understand Open to Buy (OTB). There are two types of families in household budget planning: those who operate on a tight budget, where planning is essential, and those for whom purchasing what they like at the moment is a priority, with budgeting taking a back seat.