Aussies are lagging in affiliate marketing uptake – that’s about to change
Inside Retail
DECEMBER 15, 2021
Affiliate marketing has become a multi-billion dollar industry globally – but in Australia, the concept remains shrouded in suspicion, largely misunderstood by consumers. Its share of the broader e-commerce market is just a fraction of that in China or the US. Around a quarter of affiliate marketers are working in the fashion sector.
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