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Vestiaire Collective’s fast-fashion ban: clever or counterproductive?

Inside Retail

Last November, international fashion resale platform Vestiare Collective shocked the apparel industry by banning the trade of ‘fast-fashion’ labels. Wone, who joined Vestiaire Collective in March 2020, said the ban underlines Vestiaire Collective’s founding mission – to drive collective change towards a circular fashion economy.

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Boohoo and the cries of celebrity-driven “eco-conscious” campaigns

Inside Retail

UK-based fast fashion brand Boohoo recently announced that it had tapped US celebrity and influencer Kourtney Kardashian as its “sustainability ambassador” and launched a “sustainability journey” campaign that included a capsule collection and mini-series. “A spoiler alert for everyone: you can’t.

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3 Ways Fashion Brands can Move Toward Sustainable Business Models

Retail TouchPoints

Consumers are also pushing for brands to step away from “fast fashion” trends and promote sustainability in both product development and manufacturing, making efforts to reduce or offset their carbon footprints. Fashion, style and clothing have always been about innovation and imagination.

Fashion 287
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How retailers are tackling textile waste as Aussies overconsume

Inside Retail

Amid the rise of fast fashion and social media platforms accelerating consumptive behaviour, it appears that many Australians aren’t wearing or re-wearing the clothes they purchase. This was highlighted by the Fashion Resale Report from online retailer Reluv and Monash University. Consumer behaviours will also inevitably change.

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Why Snapchat is investing in Gen Z resale fashion app, Galaxy

Inside Retail

The other report shared that fast fashion brand Shein’s largest consumer group is Gen Z women motivated by price and online shopping. Young people consistently buy fast fashion on platforms like Galaxy and Depop but they’re also re-selling it successfully on those apps.

Fashion 147
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Shein, Temu in fierce fight over US market for $10 dresses

Inside Retail

Online fast-fashion retailer Shein and its newer rival Temu are in a race to win shoppers’ attention for their inexpensive China-made goods. In US federal court, Shein has accused Temu of contracting social-media influencers to make “false and deceptive statements” against Shein in their promotions of Temu.com.

Marketing 130
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Analysis: What the crackdown on sustainability claims means for retail

Inside Retail

Sustainability has become a top priority for investors and consumers concerned about the looming climate crisis – and the fashion industry, one of the leading creators of global emissions, is increasingly focused on portraying its green cred. Ban and consequences. Green or greed?

Fashion 246