Why DTC Brands are Evolving from Disruptors into Omnichannel Players
Retail TouchPoints
AUGUST 2, 2023
DTC is still very much alive and well, but digital-first companies are having to adapt to a new normal where competition is fiercer, financial pressure is ever-present and the marketing tactics that used to work so well are no longer cost-efficient. What that does is it allows you to put that money back into marketing and grow the business.”
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