“20,000 stores in China by 2026 is the target” – Joey Wat, Yum China’s CEO
Inside Retail
SEPTEMBER 20, 2023
The digital factor According to Wat, customers now enter 90 per cent of their orders digitally, while off-premise consumption, which is a combination of delivery and takeaway, accounts for over 60 per cent of sales. While the company already has 445 million customers , there are at least 1 billion more who are still up for grabs.
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