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Future-Proofing Retail Media Networks through Dynamic Creative Optimization

Retail TouchPoints

As the RMN market is projected to surpass $100 billion in coming years, it’s no surprise that RMNs have been sprouting across various sectors, from hospitality and finance to conventional retail.

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Personalization vs. Consistency in the Retail Customer Experience

Retalon

Not only do you have to decide which metrics are most likely to provide high-value consumer data, but then you must have the resources on hand to analyze it in search of trends that help you to hone your brand strategies and better personalize the retail customer experience. Benefits and Challenges of Personalization.

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Getting Retail Website Localization Right the First Time

Retail TouchPoints

In recent months the global COVID-19 pandemic has had a huge impact in retail. In the UK, as reported in The Guardian , the number of visitors to UK retail destinations has dropped by 39%, while in the U.S. the decline of the total retail market this year is expected to be double that experienced in the 2009 financial crisis.

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Key Tips for Leveraging Personalization in the Retail Industry

Retalon

Not only do you have to decide which metrics are most likely to provide high-value consumer data, but then you must have the resources on hand to analyze it in search of trends that help you to hone your brand strategies and better personalize the retail customer experience. Benefits and Challenges of Personalization.