Why Retailer Private Label Brands are Important and Why Product Manufacturers Should Care About It.
Retail Bound
DECEMBER 3, 2020
When a retailer falls short on one element (strategy, team, factory partnerships, process, tools, technology, marketing, packaging, quality, safety, design, responsible sourcing, merchandising space, etc), the brand could fail and the company’s reputation could be at risk. Target has been at the owned brand game for a long time.
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