Shein, Temu in fierce fight over US market for $10 dresses
Inside Retail
MARCH 9, 2023
Online fast-fashion retailer Shein and its newer rival Temu are in a race to win shoppers’ attention for their inexpensive China-made goods. The legal skirmish is important for US consumers and rival retailers because it shows how online retailers with vendors in China need to navigate US intellectual property protections.
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