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Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

Online shopping is now easier than ever before, enabling consumers to purchase everything from socks to a dining room table from a computer at their home to a mobile phone in an airport terminal. The ease of online shopping also gives consumers the ability to comparison shop more quickly, showing them more options in less time.

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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

Of course, there are reasons why certain kinds of products haven’t been as quick to become ecommerce mainstays — mailing a live tree will never be as simple as shipping at T-shirt, for example. There’s a lot of COVID effect in those numbers, but the trajectory is clear — consumers want to shop online, for everything.

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4 Ways Businesses Can Use Shipping to Reduce Cart Abandonment

Retail TouchPoints

While it’s easy to rationalize cart abandonment as a standard practice, it is much more than a modern-day version of window shopping. Many factors can contribute to a consumer’s decision to abandon a full shopping cart before checking out. Asking consumers to create a new account can certainly cause some of this hesitation.

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Why Pricing Optimization Is Required in Online Retail

Wiser

With competitors just a click away, and comparison shopping engines making it easier than ever for consumers to find the lowest price, having that competitive intelligence on hand and taking action accordingly is a requirement. . Lastly, seasonality must be taken into account to make the most of the high seasons for certain items.

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An Overview of how the BOPIS Retail Strategy is Transforming the Industry (2021)

Retalon

Instead of only shipping to customers’ homes, retailers let online customers shop from their local and online store’s inventory and pick up their orders from their closest brick-and-mortar location the same day. This product is shipped to the store where the customer picks it up. BOPIS lets customers shop on their own schedule.

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Scaling Google Shopping To Multiple Countries

Store Growers

In theory, it’s pretty easy to scale your Google Shopping campaigns to multiple countries. For one of my clients, we managed to increase revenue by 35%, just from targeting a new country with their Shopping campaigns. Do you need a new Google Merchant Center account? Getting tax & shipping settings right.