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5 Effective Strategies for Landing New Retail Accounts in Q4

Rangeme

If you’re itching to pursue more shelves during this season, use my five effective strategies for landing new accounts and executing your last chance pitch this month. Seasonal relevance can greatly influence the success rate of a pitch to potential new accounts. What else works during this busy season?

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What is a Category Reset

Wiser

That means rearranging the category to promote the new product. Electronics and appliances may happen at a much lower frequency, as those products tend to have less seasonality outside of holiday promotions. In this section, we’ll look at some things every retailer should keep in mind as they prepare for a category reset.

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What is Visual Merchandising?

Wiser

Visual merchandising is a powerful way to cut through the noise. When there are so many products shouting “Look at me!”, For the visual merchandiser, the job is very much a matter of starting with the architecture of the entire retail space, whether it’s a store, a website, or a mobile app. Mannequins. Tell a Story.

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What is Visual Merchandising?

Wiser

Visual merchandising is a powerful way to cut through the noise. When there are so many products shouting “Look at me!”, Visual merchandising lives at the top of this funnel. Window displays are endlessly flexible and can be used in many different ways to convey valuable messaging about new products and promotions.

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[Webinar] Retail Post-Pandemic: 6 Store Conditions Consumer Brands Need to Monitor to Win at the Register

Wiser

Listen in to hear from Tom Vieira, Wiser’s Director of Product, In-Store, and Casey Berns, Associate Director Shopper Insights and Category Advisory Services at The Clorox Company, as they cover six store conditions consumer brands need to monitor to win at the register. We have a recording of the webinar below.

Consumer 148
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Elements of a Great Retail Display

Retail Adventures

Theme: Choose a theme for each month of the year (note: some months may have more than one theme – but not together, one at a time.) List each piece needed individually, taking into account what you already have and what you may need to buy. Consider the following areas in planning your displays.