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You need to take into account factors like customer flow, product placement , and the overall shopping environment. For instance, creating a decompression zone at the entrance helps customers adjust before they navigate the store. The best layout for a retail store varies based on the merchandise you offer.
Over the past three years, most of us have done a lot more shopping online, so it’s easy to forget that while ecommerce is still growing, most retail commerce still happens in stores. In Q3 2022, ecommerce accounted for less than 15% of all retail sales. Offer a playground for immersive experimentation.
For example, in the grocery and apparel sectors, resets usually happen quarterly to ensure new seasonal products get greater prominence on shelves. Visual merchandising is the process of designing storelayouts and displaying merchandise on shelves with the goal of engaging shoppers and boosting sales.
This real-time data is a treasure trove for retailers aiming to refine their marketing strategies, personalise offers, and optimise storelayouts to better cater to customer needs. By integrating online data with in-store experiences, these programs are capable of offering highly personalised offers and discounts.
Their only option may be high-level planning that doesn’t take individual stores, demographics, and constraints into account. Others will begin by considering that brick-and-mortar assortments must reflect the reality of storelayouts. The hard part is actually accounting for all the variables in your assortment plan.
Per Statista’s numbers, females who’re 18 years or older purchase sports equipment and gear more often; in fact, the athletic apparel market is roughly 60% women and 40% men. It is important to take into account that different demographics have different needs, preferences, and shopping habits.
Store traffic, pedestrian traffic and storelayouts won’t necessarily go back to where they were in 2019 or 2018,” said Naveen Jaggi, President of Retail Advisory Services at JLL in an interview with Retail TouchPoints. Safer, More Convenient Pickup Options can Generate Mall Traffic.
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