The Golden Quarter: Perfect promotions through intelligent merchandising
365 Retail
SEPTEMBER 19, 2023
The wholesale market has not yet adjusted to a more manageable level. The power of promotion Focusing on the Everyday Low Price (EDLP) strategy which typified last year’s Golden Quarter is not, in the current circumstances, necessarily a tactic that will suit many retailers. Worse, retailers are not the only ones under pressure.
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