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Mys Tyler founder on why fashion brands should embrace body positivity

Inside Retail

In direct opposition to the more singular body shape represented in most advertising, fashion app Mys Tyler connects users with models and influencers of similar body sizes, allowing them to find styles and clothing that will complement their body shape. 81 per cent of women don’t feel represented by fashion advertising.

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How bonuses and incentives help customer retention 

365 Retail

The mechanics of a referral programme are straightforward– current customers extend invitations to their acquaintances or relatives to register an account on the website and engage in activities. These technologies are extensively utilised in several sectors, including retail, commerce, telecommunications, hospitality, and travel.

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YouTube Ads Benchmarks (2021)

Store Growers

People spend a ton of time on YouTube, which means more advertisers are attracted to the platform. So if you’re spending money on YouTube Ads campaigns, or planning on doing so, it’s important to know how you’re doing. But besides your own data, it’s often helpful to compare your metrics to benchmarks of other advertisers.