Price and Prejudice: Putting a Price Tag on Brand Value
Wiser
NOVEMBER 21, 2016
PRICES SO LOW, WE CAN’T ADVERTISE THEM! We’ve talked about Minimum Advertised Price (MAP) policies , how to enforce them , and how resellers can try to avoid compliance , because pricing and perception are closely tied. Does my strategy take both price and value into account? *Originally published on the Quad Analytix Blog.
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