When creativity gets reduced to a commodity: What is the real cost of dupes?
Inside Retail
APRIL 15, 2024
Knockoffs, fakes, replicas and imitations have long held a place in retail but dupes and their growing acceptability on TikTok have taken consumer behaviour to new heights. All is not fair in retail and dupes At this point, the dupe economy appears to be circular with retailers’ steady supply and consumers’ hungry demand.
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