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Jason & Scot Show Episode 274 – Warby Parker and AllBirds file S-1 prospectus for IPOs

Retail Geek

11:54] The unit economics of a customer how expensive it is to acquire a customer how much money they make on each customer has sticky each customer is and different s ones you know give, different granularity in case of Ori Parker they reported a customer acquisition cost so they said that in 2018 they spent $26 per customer to acquire customers.